Form 4: Honest Company Executive Sells Shares
Insider Transaction (Form 4)
Jonathan Mayle, SVP, Customer Sales of Honest Company, Inc., sold 6,161 shares of common stock on August 20, 2026 for $4.99 per share.
Summary
- Open-market sale: disposed of 6,161 Common Stock at $4.99 ($30,743) on August 20, 2026; holds 363,994 after (Direct).
- Grant/award: acquired 105,799 Common Stock on August 20, 2026; holds 469,793 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $30,743 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Jonathan Mayle — Officer (SVP, Customer Sales)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-20 | Open-market sale | Common Stock | 6,161 | $5 | $30.7K | 363,994 |
| 2026-08-20 | Grant/award | Common Stock | 105,799 | — | — | 469,793 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-20 | Open-market sale (6,161 shares) |
| 2026-08-20 | Grant/award (105,799 shares) |
Keywords
insider transaction, Form 4, HNST, Honest Company, Inc., bearish, Jonathan Mayle
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