Form 4: Honest Company Executive Sells Shares
Insider Transaction (Form 4)
Dorria L. Ball, Chief People Officer of Honest Company, Inc., sold 6,812 shares of common stock on August 20, 2026 for $4.99 per share.
Summary
- Open-market sale: disposed of 6,812 Common Stock at $4.99 ($33,992) on August 20, 2026; holds 418,584 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $33,992 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Dorria L. Ball — Officer (Chief People Officer)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-20 | Open-market sale | Common Stock | 6,812 | $5 | $34.0K | 418,584 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-20 | Open-market sale (6,812 shares) |
Keywords
insider transaction, Form 4, HNST, Honest Company, Inc., bearish, Dorria L. Ball
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