Form 4: Hims & Hers CLO Sells Shares Under 10b5-1 Plan

Hims & Hers Health, Inc.'s Chief Legal Officer, Soleil Boughton, sold 4,812 shares of Class A Common Stock for $24.69 per share under a pre-arranged trading plan.

Summary

• Soleil Boughton, Chief Legal Officer of Hims & Hers Health, Inc. (HIMS), reported a sale of company stock.
• The transaction involved the disposition of 4,812 shares of Class A Common Stock.
• The shares were sold at a price of $24.69 per share.
• The total value of the shares sold was approximately $118,869.48.
• Following this transaction, Soleil Boughton beneficially owns 308,831 shares of Class A Common Stock.
• The sale was executed on March 17, 2026, pursuant to a Rule 10b5-1 trading plan adopted on November 18, 2025.

Sentiment

Score: 5

Explanation: StockSavvy.ai views this as a neutral event, typical for executives managing personal portfolios through pre-arranged trading plans, and not directly reflecting on the company's operational performance or immediate prospects.

Industry Context

StockSavvy.ai notes that insider sales executed under a Rule 10b5-1 trading plan are pre-scheduled transactions designed to allow insiders to sell shares without being accused of trading on material non-public information. Such sales are generally considered routine and often reflect personal financial planning rather than a change in management's outlook on the company's immediate prospects.

Stakeholder Impact

• Shareholders may note the insider sale, but given it was executed under a pre-arranged 10b5-1 plan, the immediate impact on investor sentiment is typically minimal as it is not indicative of new information.

Key Dates

Recommendation

The sale by the Chief Legal Officer was executed under a pre-arranged 10b5-1 trading plan, indicating it was scheduled in advance and not necessarily a reaction to new, material non-public information. Such routine transactions generally do not provide a strong signal for a change in investment strategy.

Keywords

Hims & Hers Health, HIMS, Insider Trading, Form 4, Stock Sale, Soleil Boughton, Chief Legal Officer, 10b5-1 Plan