Form 4: Hims & Hers CLO Sells Shares Under 10b5-1 Plan

Hims & Hers Health, Inc.'s Chief Legal Officer, Soleil Boughton, sold 2,631 shares of Class A Common Stock for $35.22 per share under a pre-arranged trading plan.

Summary

• Soleil Boughton, Chief Legal Officer of Hims & Hers Health, Inc., reported a transaction involving the company's Class A Common Stock.
• On November 24, 2025, 2,631 shares of Class A Common Stock were disposed of at a price of $35.22 per share.
• The sale was executed pursuant to a Rule 10b5-1 trading plan, which was adopted by the reporting person on August 28, 2024.
• Following this transaction, Soleil Boughton beneficially owns 153,225 shares of Class A Common Stock directly.

Sentiment

Score: 5

Explanation: The transaction is a planned sale under a Rule 10b5-1 trading plan, which is generally considered a neutral event. It reflects an executive's pre-scheduled liquidity or diversification strategy rather than a direct signal of positive or negative company performance or outlook.

Positives

• NA

Negatives

• NA

Risks

• NA

Future Outlook

NA

Industry Context

This insider transaction is a routine disclosure and does not inherently reflect broader industry trends or competitive dynamics. It represents a planned liquidity event for an executive rather than a strategic move related to the company's market position or industry performance.

Stakeholder Impact

• Shareholders may note the reduction in direct ownership by a key executive, though the pre-arranged nature of the sale under a 10b5-1 plan typically mitigates concerns about immediate negative sentiment.

Key Dates

Recommendation

The sale by the Chief Legal Officer was conducted under a pre-arranged Rule 10b5-1 trading plan, indicating a planned liquidity event rather than a reaction to new material information. This type of transaction is generally considered neutral and does not typically warrant a change in investment recommendation based solely on this filing.

Keywords

Hims & Hers Health, HIMS, Soleil Boughton, Chief Legal Officer, Insider Trading, Form 4, Stock Sale, 10b5-1 Plan, Equity Transaction