8-K: High Roller Secures Key Marketing Pacts for US Prediction Markets

High Roller Technologies signs multiple non-binding Letters of Intent with digital media companies to boost customer acquisition for its upcoming U.S. prediction markets and explores Web3 engagement.

Summary

• Signed a non-binding Letter of Intent (LOI) with Leverage Game Media to support customer acquisition and brand awareness for the planned entry into U.S. prediction markets.
• Signed a non-binding LOI with Lines.com, a Spike Up Media property, for a strategic marketing partnership to accelerate U.S. prediction markets launch.
• Signed a non-binding LOI with Forever Network for a strategic marketing agreement to amplify the U.S. prediction markets launch.
• Announced a strategic collaboration with Power Protocol to explore Web3-enabled incentive-driven engagement models to deepen user engagement and unlock new revenue opportunities.
• These marketing partnerships follow a previously announced strategic partnership with Crypto.com | Derivatives North America to launch a regulated event-based prediction markets product in the United States.

Sentiment

Score: 8

Explanation: The company is making aggressive and well-aligned strategic moves to expand into new, high-growth markets (U.S. prediction markets) and explore innovative engagement technologies (Web3). The multiple marketing partnerships with strong digital media entities indicate a robust go-to-market strategy. The non-binding nature of the LOIs introduces a minor element of uncertainty, but the overall direction is highly positive for future growth.

Positives

• Secured multiple strategic marketing partnerships (Leverage Game Media, Lines.com, Forever Network) to accelerate customer acquisition and brand awareness for the U.S. prediction markets launch.
• Leverage Game Media delivers over 1 billion views annually to more than 5 million followers across its owned and operated social media channels.
• Lines.com operates a strong sports media content platform with over 100,000 indexed pages, a social media network of 2.11 million followers, and generated nearly 70 million views in the past 30 days.
• Lines.com has established a leading position in AI-driven discovery channels with nearly 800 AI citations, more than three times key competitors.
• Forever Network delivered more than 20 billion impressions across its platforms to 450 million people in 2025, with its flagship brand, Basketball Forever, ranked among high-engagement sports media destinations for millennial audiences.
• Collaboration with Power Protocol aims to evaluate new engagement frameworks and responsibly test incentive-driven models that could enhance user engagement and open doors to incremental revenue opportunities within regulated markets.
• High Roller Technologies operates award-winning online casino brands (High Roller and Fruta) with over 6,000 premium games from more than 90 leading providers.

Negatives

• All marketing agreements are currently non-binding Letters of Intent (LOIs), and there is no assurance that definitive agreements will be executed.
• The described business relationships remain subject to negotiation and satisfaction of conditions until definitive agreements are executed.
• The collaboration with Power Protocol is an exploratory initiative to assess Web3-enabled engagement models, not a guaranteed product launch or revenue stream.

Risks

• No assurance can be given that definitive agreements for the Letters of Intent will be executed.
• Unless and until a definitive agreement is executed, the described business relationships remain subject to negotiation and satisfaction of conditions.
• Actual results and financial condition may differ materially from forward-looking statements due to inherent uncertainties, risks, and changes in circumstances that are difficult to predict and many of which are outside of control.
• Important factors that could cause actual results to differ materially are discussed in Part I, Item 1A. Risk Factors and Part II, Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations of the Annual Report on Form 10-K for the year ended December 31, 2024, and in Part I, Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations and in Part II, Item 1A. Risk Factors of the Quarterly Report on Form 10-Q for the quarter ended September 30, 2025.

Future Outlook

High Roller Technologies is preparing for its expansion into U.S. prediction markets by assembling a diversified marketing partner ecosystem. The company plans to introduce Web3-enabled incentives to reshape player engagement and unlock new revenue opportunities. The partnerships are designed to accelerate customer acquisition and brand awareness, leveraging partners' audience reach and conversion performance. The Web3 collaboration will assess technical feasibility, compliance, and product pathways for safely deploying incentive-driven engagement models in regulated environments.

Management Comments

• Seth Young, CEO of High Roller Technologies: "As we prepare for our expansion into prediction markets, we are assembling a diversified marketing partner ecosystem designed to reach consumers that are interested in engaging in event-based predictions."
• Seth Young, CEO of High Roller Technologies: "Leverage Game Media brings a modern, social-focused media approach that aligns with how todays consumers discover and interact with exciting products."
• Jason Falovitch, Co-Founder of Leverage Game Media: "As market-based engagement continues to evolve beyond traditional formats, prediction markets are becoming increasingly relevant to a new generation of users, High Rollers expansion into this space is timely, we love their brand, and we believe our media platforms are well positioned to support that growth."
• Seth Young, CEO of High Roller Technologies: "Following our announcement with Crypto.com, we are focused on executing a disciplined go-to-market strategy that prioritizes scale, efficiency, and high-quality user acquisition."
• Seth Young, CEO of High Roller Technologies: "Lines.com brings a powerful combination of audience reach, conversion performance, and automation-driven distribution that aligns perfectly with our vision for building a leading prediction markets platform in the U.S."
• Eric Ames, CEO at Spike Up Media: "Prediction markets are a natural extension of the sports media ecosystem our audience already participates in... High Rollers upcoming prediction markets product is a strong fit for that audience."
• Seth Young, CEO at High Roller: "This collaboration allows us to evaluate new engagement frameworks that align with how digital consumers interact today. Were focused on responsibly testing incentive-driven models that could enhance user engagement and open the door to incremental revenue opportunities within regulated markets."
• Seth Young, CEO at High Roller: "We continuously evaluate emerging technologies that may enhance responsible consumer engagement and improve the player experience within our markets of focus. This collaboration allows us to explore a high-upside, innovative engagement framework within the Web3 ecosystem, and we are excited about the potential of this partnership relationship to expand into new markets and deliver additional revenue streams."
• Kam Punia, Leading Contributor at Power Protocol Limited: "Power Protocol was designed to help applications reward meaningful user behaviour, not passive impressions. Working with High Roller gives us the opportunity to explore co-created experiences and expand access to new, high-intent audiences across established markets."
• Seth Young, CEO of High Roller Technologies: "Partnering with Forever Network gives us direct access to a highly engaged community of sports fans who thrive on real-time outcomes, narrative-driven content, and interactive experiences – exactly the audience were targeting for our prediction markets."
• Alex Sumsky, co-founder of Forever Network: "Prediction markets represent the culmination of how sports fans want to engage with the games they love – informed, social, and performance driven."

Industry Context

The expansion into prediction markets aligns with the evolving landscape of market-based engagement, moving beyond traditional formats. The strategy leverages social-first media approaches, reflecting how modern consumers discover and interact with products. The focus on AI-driven discovery channels, as demonstrated by Lines.com, indicates an adaptation to new consumer information-seeking behaviors. The exploration of Web3-enabled incentives positions the company to tap into next-generation engagement models and value exchange, moving beyond traditional advertising. The iGaming industry itself is described as a rapidly expanding multi-billion dollar market.

Comparison to Industry Standards

• Lines.com boasts nearly 800 AI citations across platforms including Google AI Overview, ChatGPT, Perplexity, and Gemini, which is stated to be more than three times key competitors.
• Power Protocol's engagement, retention, and monetization mechanics were designed, tested, and refined at scale through the successful mobile game Fableborne.
• Forever Network's flagship brand, Basketball Forever, is ranked among the highest-engagement sports media destinations for millennial audiences.

Corporate Governance

Related Party Transactions

• Spike Up Media A.B., the owner of Lines.com, is a shareholder of High Roller Technologies, Inc.
• Michael Cribari and Brandon Eachus, who are directors on High Roller's board of directors and two of the company's largest shareholders, own interests in Spike Up Media.

Stakeholder Impact

• **Shareholders:** Potential for increased revenue, market share, and long-term growth through strategic expansion into the U.S. prediction markets and innovative Web3 engagement. However, there is a risk if definitive agreements for the LOIs are not finalized.
• **Customers:** Will gain access to new prediction market products and potentially enhanced, incentive-driven gaming experiences through Web3 collaboration.
• **Employees:** Potential for growth, new roles, and opportunities within the company as it expands into new markets and technologies.

Next Steps

• Negotiate and execute definitive documentation for the Letters of Intent with Leverage Game Media, Lines.com, and Forever Network.
• Launch a regulated event-based prediction markets product in the United States.
• Assess technical feasibility, compliance considerations, and product pathways for safely deploying incentive-driven engagement models with Power Protocol.
• Forever Network plans to expand coverage into additional sports and interactive fan formats.

Key Dates

Recommendation

The company is making aggressive strategic moves to expand into the high-growth U.S. prediction markets, leveraging multiple strong marketing partners with significant reach. The exploration of Web3 engagement also positions it for future innovation. While the LOIs are non-binding, the sheer number and caliber of partners indicate strong intent and potential for significant customer acquisition. This proactive expansion into new, regulated markets, coupled with innovative engagement strategies, presents a compelling growth opportunity for long-term investors.

Keywords

Online Gaming, Prediction Markets, iGaming, Marketing Partnership, Web3, Customer Acquisition, Digital Media, Sports Betting, ROLR, SEC Filing