Form 4: Hershey Insider Sells Shares
Insider Transaction (Form 4)
Hershey Trust Co Trustee In Trust For Milton Hershey School reported changes in beneficial ownership of Hershey Co common stock on August 10, 2026.
Summary
- Open-market sale: disposed of 273 Common Stock, $1.00 par value at $180.76 ($49,346) on August 10, 2026; holds 1,055,846 after (Direct).
- Open-market sale: disposed of 4,158 Common Stock, $1.00 par value at $181.65 ($755,284) on August 10, 2026; holds 1,051,688 after (Direct).
- Open-market sale: disposed of 5,569 Common Stock, $1.00 par value at $182.57 ($1,016,710) on August 10, 2026; holds 1,046,119 after (Direct).
- Open-market sale: disposed of 171 Common Stock, $1.00 par value at $180.98 ($30,948) on August 11, 2026; holds 1,045,948 after (Direct).
- Open-market sale: disposed of 5,768 Common Stock, $1.00 par value at $181.75 ($1,048,341) on August 11, 2026; holds 1,040,180 after (Direct).
- Open-market sale: disposed of 4,061 Common Stock, $1.00 par value at $182.17 ($739,795) on August 11, 2026; holds 1,036,119 after (Direct).
- Open-market sale: disposed of 30 Common Stock, $1.00 par value at $179.99 ($5,400) on August 12, 2026; holds 1,036,089 after (Direct).
- Open-market sale: disposed of 1,783 Common Stock, $1.00 par value at $180.66 ($322,109) on August 12, 2026; holds 1,034,306 after (Direct).
- Open-market sale: disposed of 596 Common Stock, $1.00 par value at $181.53 ($108,194) on August 12, 2026; holds 1,033,710 after (Direct).
- Open-market sale: disposed of 991 Common Stock, $1.00 par value at $182.30 ($180,659) on August 12, 2026; holds 1,032,719 after (Direct).
- Open-market sale: disposed of 2,274 Common Stock, $1.00 par value at $183.68 ($417,699) on August 12, 2026; holds 1,030,445 after (Direct).
- Open-market sale: disposed of 4,326 Common Stock, $1.00 par value at $184.20 ($796,865) on August 12, 2026; holds 1,026,119 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $5,471,348 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Hershey Trust Co Trustee In Trust For Milton Hershey School — 10% owner
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-10 | Open-market sale | Common Stock, $1.00 par value | 273 | $181 | $49.3K | 1,055,846 |
| 2026-08-10 | Open-market sale | Common Stock, $1.00 par value | 4,158 | $182 | $755.3K | 1,051,688 |
| 2026-08-10 | Open-market sale | Common Stock, $1.00 par value | 5,569 | $183 | $1.0M | 1,046,119 |
| 2026-08-11 | Open-market sale | Common Stock, $1.00 par value | 171 | $181 | $30.9K | 1,045,948 |
| 2026-08-11 | Open-market sale | Common Stock, $1.00 par value | 5,768 | $182 | $1.0M | 1,040,180 |
| 2026-08-11 | Open-market sale | Common Stock, $1.00 par value | 4,061 | $182 | $739.8K | 1,036,119 |
| 2026-08-12 | Open-market sale | Common Stock, $1.00 par value | 30 | $180 | $5.4K | 1,036,089 |
| 2026-08-12 | Open-market sale | Common Stock, $1.00 par value | 1,783 | $181 | $322.1K | 1,034,306 |
| 2026-08-12 | Open-market sale | Common Stock, $1.00 par value | 596 | $182 | $108.2K | 1,033,710 |
| 2026-08-12 | Open-market sale | Common Stock, $1.00 par value | 991 | $182 | $180.7K | 1,032,719 |
| 2026-08-12 | Open-market sale | Common Stock, $1.00 par value | 2,274 | $184 | $417.7K | 1,030,445 |
| 2026-08-12 | Open-market sale | Common Stock, $1.00 par value | 4,326 | $184 | $796.9K | 1,026,119 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-10 | Open-market sale (273 shares) |
| 2026-08-10 | Open-market sale (4,158 shares) |
| 2026-08-10 | Open-market sale (5,569 shares) |
| 2026-08-11 | Open-market sale (171 shares) |
| 2026-08-11 | Open-market sale (5,768 shares) |
| 2026-08-11 | Open-market sale (4,061 shares) |
| 2026-08-12 | Open-market sale (30 shares) |
| 2026-08-12 | Open-market sale (1,783 shares) |
| 2026-08-12 | Open-market sale (596 shares) |
| 2026-08-12 | Open-market sale (991 shares) |
| 2026-08-12 | Open-market sale (2,274 shares) |
| 2026-08-12 | Open-market sale (4,326 shares) |
Keywords
insider transaction, Form 4, HSY, HERSHEY CO, bearish, Hershey Trust Co Trustee In Trust For Milton Hershey School
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