Form 4: Hershey Insider Sells Shares
Insider Transaction (Form 4)
Hershey Trust Co Trustee In Trust For Milton Hershey School reported changes in beneficial ownership of Hershey Co common stock on October 12, 2026.
Summary
- Open-market sale: disposed of 211 Common Stock, $1.00 par value at $160.84 ($33,937) on October 12, 2026; holds 615,908 after (Direct).
- Open-market sale: disposed of 1,664 Common Stock, $1.00 par value at $161.68 ($269,037) on October 12, 2026; holds 614,244 after (Direct).
- Open-market sale: disposed of 894 Common Stock, $1.00 par value at $162.25 ($145,049) on October 12, 2026; holds 613,350 after (Direct).
- Open-market sale: disposed of 7,185 Common Stock, $1.00 par value at $163.63 ($1,175,684) on October 12, 2026; holds 606,165 after (Direct).
- Open-market sale: disposed of 46 Common Stock, $1.00 par value at $164.04 ($7,546) on October 12, 2026; holds 606,119 after (Direct).
- Open-market sale: disposed of 4,123 Common Stock, $1.00 par value at $162.81 ($671,279) on October 13, 2026; holds 601,996 after (Direct).
- Open-market sale: disposed of 4,997 Common Stock, $1.00 par value at $163.25 ($815,749) on October 13, 2026; holds 596,999 after (Direct).
- Open-market sale: disposed of 741 Common Stock, $1.00 par value at $164.27 ($121,724) on October 13, 2026; holds 596,258 after (Direct).
- Open-market sale: disposed of 139 Common Stock, $1.00 par value at $165.21 ($22,964) on October 13, 2026; holds 596,119 after (Direct).
- Open-market sale: disposed of 12 Common Stock, $1.00 par value at $161.95 ($1,943) on October 14, 2026; holds 596,107 after (Direct).
- Open-market sale: disposed of 2,783 Common Stock, $1.00 par value at $162.51 ($452,254) on October 14, 2026; holds 593,324 after (Direct).
- Open-market sale: disposed of 2,476 Common Stock, $1.00 par value at $163.67 ($405,238) on October 14, 2026; holds 590,848 after (Direct).
- Open-market sale: disposed of 4,649 Common Stock, $1.00 par value at $164.28 ($763,722) on October 14, 2026; holds 586,199 after (Direct).
- Open-market sale: disposed of 80 Common Stock, $1.00 par value at $165.02 ($13,202) on October 14, 2026; holds 586,119 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $4,899,327 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Hershey Trust Co Trustee In Trust For Milton Hershey School — 10% owner
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-10-12 | Open-market sale | Common Stock, $1.00 par value | 211 | $161 | $33.9K | 615,908 |
| 2026-10-12 | Open-market sale | Common Stock, $1.00 par value | 1,664 | $162 | $269.0K | 614,244 |
| 2026-10-12 | Open-market sale | Common Stock, $1.00 par value | 894 | $162 | $145.0K | 613,350 |
| 2026-10-12 | Open-market sale | Common Stock, $1.00 par value | 7,185 | $164 | $1.2M | 606,165 |
| 2026-10-12 | Open-market sale | Common Stock, $1.00 par value | 46 | $164 | $7.5K | 606,119 |
| 2026-10-13 | Open-market sale | Common Stock, $1.00 par value | 4,123 | $163 | $671.3K | 601,996 |
| 2026-10-13 | Open-market sale | Common Stock, $1.00 par value | 4,997 | $163 | $815.7K | 596,999 |
| 2026-10-13 | Open-market sale | Common Stock, $1.00 par value | 741 | $164 | $121.7K | 596,258 |
| 2026-10-13 | Open-market sale | Common Stock, $1.00 par value | 139 | $165 | $23.0K | 596,119 |
| 2026-10-14 | Open-market sale | Common Stock, $1.00 par value | 12 | $162 | $1.9K | 596,107 |
| 2026-10-14 | Open-market sale | Common Stock, $1.00 par value | 2,783 | $163 | $452.3K | 593,324 |
| 2026-10-14 | Open-market sale | Common Stock, $1.00 par value | 2,476 | $164 | $405.2K | 590,848 |
| 2026-10-14 | Open-market sale | Common Stock, $1.00 par value | 4,649 | $164 | $763.7K | 586,199 |
| 2026-10-14 | Open-market sale | Common Stock, $1.00 par value | 80 | $165 | $13.2K | 586,119 |
Key Dates
| Date | Description |
|---|---|
| 2026-10-12 | Open-market sale (211 shares) |
| 2026-10-12 | Open-market sale (1,664 shares) |
| 2026-10-12 | Open-market sale (894 shares) |
| 2026-10-12 | Open-market sale (7,185 shares) |
| 2026-10-12 | Open-market sale (46 shares) |
| 2026-10-13 | Open-market sale (4,123 shares) |
| 2026-10-13 | Open-market sale (4,997 shares) |
| 2026-10-13 | Open-market sale (741 shares) |
| 2026-10-13 | Open-market sale (139 shares) |
| 2026-10-14 | Open-market sale (12 shares) |
| 2026-10-14 | Open-market sale (2,783 shares) |
| 2026-10-14 | Open-market sale (2,476 shares) |
| 2026-10-14 | Open-market sale (4,649 shares) |
| 2026-10-14 | Open-market sale (80 shares) |
Keywords
insider transaction, Form 4, HSY, HERSHEY CO, bearish, Hershey Trust Co Trustee In Trust For Milton Hershey School
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