Form 4: Hershey Insider Sells Shares
Insider Transaction (Form 4)
Hershey Trust Co Trustee In Trust For Milton Hershey School reported changes in beneficial ownership of Hershey Co common stock on September 28, 2026.
Summary
- Open-market sale: disposed of 4,151 Common Stock, $1.00 par value at $164.49 ($682,814) on September 28, 2026; holds 711,968 after (Direct).
- Open-market sale: disposed of 4,689 Common Stock, $1.00 par value at $165.34 ($775,264) on September 28, 2026; holds 707,279 after (Direct).
- Open-market sale: disposed of 1,160 Common Stock, $1.00 par value at $166.39 ($193,013) on September 28, 2026; holds 706,119 after (Direct).
- Open-market sale: disposed of 839 Common Stock, $1.00 par value at $160.85 ($134,952) on September 29, 2026; holds 705,280 after (Direct).
- Open-market sale: disposed of 7,306 Common Stock, $1.00 par value at $161.39 ($1,179,136) on September 29, 2026; holds 697,974 after (Direct).
- Open-market sale: disposed of 1,220 Common Stock, $1.00 par value at $162.64 ($198,417) on September 29, 2026; holds 696,754 after (Direct).
- Open-market sale: disposed of 635 Common Stock, $1.00 par value at $163.29 ($103,687) on September 29, 2026; holds 696,119 after (Direct).
- Open-market sale: disposed of 3,936 Common Stock, $1.00 par value at $157.69 ($620,655) on September 30, 2026; holds 692,183 after (Direct).
- Open-market sale: disposed of 2,752 Common Stock, $1.00 par value at $158.46 ($436,082) on September 30, 2026; holds 689,431 after (Direct).
- Open-market sale: disposed of 1,640 Common Stock, $1.00 par value at $159.25 ($261,162) on September 30, 2026; holds 687,791 after (Direct).
- Open-market sale: disposed of 352 Common Stock, $1.00 par value at $160.73 ($56,577) on September 30, 2026; holds 687,439 after (Direct).
- Open-market sale: disposed of 891 Common Stock, $1.00 par value at $161.49 ($143,886) on September 30, 2026; holds 686,548 after (Direct).
- Open-market sale: disposed of 409 Common Stock, $1.00 par value at $162.43 ($66,434) on September 30, 2026; holds 686,139 after (Direct).
- Open-market sale: disposed of 20 Common Stock, $1.00 par value at $163.00 ($3,260) on September 30, 2026; holds 686,119 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $4,855,338 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Hershey Trust Co Trustee In Trust For Milton Hershey School — 10% owner
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-09-28 | Open-market sale | Common Stock, $1.00 par value | 4,151 | $164 | $682.8K | 711,968 |
| 2026-09-28 | Open-market sale | Common Stock, $1.00 par value | 4,689 | $165 | $775.3K | 707,279 |
| 2026-09-28 | Open-market sale | Common Stock, $1.00 par value | 1,160 | $166 | $193.0K | 706,119 |
| 2026-09-29 | Open-market sale | Common Stock, $1.00 par value | 839 | $161 | $135.0K | 705,280 |
| 2026-09-29 | Open-market sale | Common Stock, $1.00 par value | 7,306 | $161 | $1.2M | 697,974 |
| 2026-09-29 | Open-market sale | Common Stock, $1.00 par value | 1,220 | $163 | $198.4K | 696,754 |
| 2026-09-29 | Open-market sale | Common Stock, $1.00 par value | 635 | $163 | $103.7K | 696,119 |
| 2026-09-30 | Open-market sale | Common Stock, $1.00 par value | 3,936 | $158 | $620.7K | 692,183 |
| 2026-09-30 | Open-market sale | Common Stock, $1.00 par value | 2,752 | $158 | $436.1K | 689,431 |
| 2026-09-30 | Open-market sale | Common Stock, $1.00 par value | 1,640 | $159 | $261.2K | 687,791 |
| 2026-09-30 | Open-market sale | Common Stock, $1.00 par value | 352 | $161 | $56.6K | 687,439 |
| 2026-09-30 | Open-market sale | Common Stock, $1.00 par value | 891 | $161 | $143.9K | 686,548 |
| 2026-09-30 | Open-market sale | Common Stock, $1.00 par value | 409 | $162 | $66.4K | 686,139 |
| 2026-09-30 | Open-market sale | Common Stock, $1.00 par value | 20 | $163 | $3.3K | 686,119 |
Key Dates
| Date | Description |
|---|---|
| 2026-09-28 | Open-market sale (4,151 shares) |
| 2026-09-28 | Open-market sale (4,689 shares) |
| 2026-09-28 | Open-market sale (1,160 shares) |
| 2026-09-29 | Open-market sale (839 shares) |
| 2026-09-29 | Open-market sale (7,306 shares) |
| 2026-09-29 | Open-market sale (1,220 shares) |
| 2026-09-29 | Open-market sale (635 shares) |
| 2026-09-30 | Open-market sale (3,936 shares) |
| 2026-09-30 | Open-market sale (2,752 shares) |
| 2026-09-30 | Open-market sale (1,640 shares) |
| 2026-09-30 | Open-market sale (352 shares) |
| 2026-09-30 | Open-market sale (891 shares) |
| 2026-09-30 | Open-market sale (409 shares) |
| 2026-09-30 | Open-market sale (20 shares) |
Keywords
insider transaction, Form 4, HSY, HERSHEY CO, bearish, Hershey Trust Co Trustee In Trust For Milton Hershey School
Disclaimer:The information provided here is for general informational purposes only and does not constitute financial advice, recommendation, or endorsement of any kind. It may contain errors or omissions. You should not rely on this information to make financial decisions. Always seek the advice of a qualified financial professional before making any investment or financial decisions. Use of this information is at your own risk.