Form 4: Hershey Insider Sells Shares
Insider Transaction (Form 4)
Hershey Trust Co Trustee In Trust For Milton Hershey School reported changes in beneficial ownership of Hershey Co common stock on September 17, 2026.
Summary
- Open-market sale: disposed of 4,400 Common Stock, $1.00 par value at $168.56 ($741,656) on September 17, 2026; holds 781,719 after (Direct).
- Open-market sale: disposed of 4,431 Common Stock, $1.00 par value at $169.48 ($750,959) on September 17, 2026; holds 777,288 after (Direct).
- Open-market sale: disposed of 972 Common Stock, $1.00 par value at $170.30 ($165,534) on September 17, 2026; holds 776,316 after (Direct).
- Open-market sale: disposed of 197 Common Stock, $1.00 par value at $171.34 ($33,754) on September 17, 2026; holds 776,119 after (Direct).
- Open-market sale: disposed of 143 Common Stock, $1.00 par value at $166.77 ($23,848) on September 18, 2026; holds 775,976 after (Direct).
- Open-market sale: disposed of 2,036 Common Stock, $1.00 par value at $167.68 ($341,394) on September 18, 2026; holds 773,940 after (Direct).
- Open-market sale: disposed of 2,258 Common Stock, $1.00 par value at $168.26 ($379,931) on September 18, 2026; holds 771,682 after (Direct).
- Open-market sale: disposed of 5,068 Common Stock, $1.00 par value at $169.74 ($860,257) on September 18, 2026; holds 766,614 after (Direct).
- Open-market sale: disposed of 495 Common Stock, $1.00 par value at $170.17 ($84,232) on September 18, 2026; holds 766,119 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $3,381,564 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Hershey Trust Co Trustee In Trust For Milton Hershey School — 10% owner
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-09-17 | Open-market sale | Common Stock, $1.00 par value | 4,400 | $169 | $741.7K | 781,719 |
| 2026-09-17 | Open-market sale | Common Stock, $1.00 par value | 4,431 | $169 | $751.0K | 777,288 |
| 2026-09-17 | Open-market sale | Common Stock, $1.00 par value | 972 | $170 | $165.5K | 776,316 |
| 2026-09-17 | Open-market sale | Common Stock, $1.00 par value | 197 | $171 | $33.8K | 776,119 |
| 2026-09-18 | Open-market sale | Common Stock, $1.00 par value | 143 | $167 | $23.8K | 775,976 |
| 2026-09-18 | Open-market sale | Common Stock, $1.00 par value | 2,036 | $168 | $341.4K | 773,940 |
| 2026-09-18 | Open-market sale | Common Stock, $1.00 par value | 2,258 | $168 | $379.9K | 771,682 |
| 2026-09-18 | Open-market sale | Common Stock, $1.00 par value | 5,068 | $170 | $860.3K | 766,614 |
| 2026-09-18 | Open-market sale | Common Stock, $1.00 par value | 495 | $170 | $84.2K | 766,119 |
Key Dates
| Date | Description |
|---|---|
| 2026-09-17 | Open-market sale (4,400 shares) |
| 2026-09-17 | Open-market sale (4,431 shares) |
| 2026-09-17 | Open-market sale (972 shares) |
| 2026-09-17 | Open-market sale (197 shares) |
| 2026-09-18 | Open-market sale (143 shares) |
| 2026-09-18 | Open-market sale (2,036 shares) |
| 2026-09-18 | Open-market sale (2,258 shares) |
| 2026-09-18 | Open-market sale (5,068 shares) |
| 2026-09-18 | Open-market sale (495 shares) |
Keywords
insider transaction, Form 4, HSY, HERSHEY CO, bearish, Hershey Trust Co Trustee In Trust For Milton Hershey School
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