Form 4: Hershey Insider Sells Shares
Insider Transaction (Form 4)
Hershey Trust Co Trustee In Trust For Milton Hershey School reported changes in beneficial ownership of Hershey Co common stock on September 14, 2026.
Summary
- Open-market sale: disposed of 4,390 Common Stock, $1.00 par value at $173.81 ($763,009) on September 14, 2026; holds 811,729 after (Direct).
- Open-market sale: disposed of 3,993 Common Stock, $1.00 par value at $174.50 ($696,780) on September 14, 2026; holds 807,736 after (Direct).
- Open-market sale: disposed of 1,214 Common Stock, $1.00 par value at $175.45 ($213,000) on September 14, 2026; holds 806,522 after (Direct).
- Open-market sale: disposed of 203 Common Stock, $1.00 par value at $176.39 ($35,806) on September 14, 2026; holds 806,319 after (Direct).
- Open-market sale: disposed of 200 Common Stock, $1.00 par value at $177.67 ($35,534) on September 14, 2026; holds 806,119 after (Direct).
- Open-market sale: disposed of 400 Common Stock, $1.00 par value at $169.73 ($67,892) on September 15, 2026; holds 805,719 after (Direct).
- Open-market sale: disposed of 6,586 Common Stock, $1.00 par value at $170.46 ($1,122,674) on September 15, 2026; holds 799,133 after (Direct).
- Open-market sale: disposed of 2,198 Common Stock, $1.00 par value at $171.38 ($376,686) on September 15, 2026; holds 796,935 after (Direct).
- Open-market sale: disposed of 676 Common Stock, $1.00 par value at $172.33 ($116,493) on September 15, 2026; holds 796,259 after (Direct).
- Open-market sale: disposed of 140 Common Stock, $1.00 par value at $173.10 ($24,234) on September 15, 2026; holds 796,119 after (Direct).
- Open-market sale: disposed of 3,299 Common Stock, $1.00 par value at $170.81 ($563,511) on September 16, 2026; holds 792,820 after (Direct).
- Open-market sale: disposed of 4,135 Common Stock, $1.00 par value at $171.54 ($709,321) on September 16, 2026; holds 788,685 after (Direct).
- Open-market sale: disposed of 2,566 Common Stock, $1.00 par value at $172.21 ($441,901) on September 16, 2026; holds 786,119 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $5,166,843 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Hershey Trust Co Trustee In Trust For Milton Hershey School — 10% owner
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-09-14 | Open-market sale | Common Stock, $1.00 par value | 4,390 | $174 | $763.0K | 811,729 |
| 2026-09-14 | Open-market sale | Common Stock, $1.00 par value | 3,993 | $175 | $696.8K | 807,736 |
| 2026-09-14 | Open-market sale | Common Stock, $1.00 par value | 1,214 | $175 | $213.0K | 806,522 |
| 2026-09-14 | Open-market sale | Common Stock, $1.00 par value | 203 | $176 | $35.8K | 806,319 |
| 2026-09-14 | Open-market sale | Common Stock, $1.00 par value | 200 | $178 | $35.5K | 806,119 |
| 2026-09-15 | Open-market sale | Common Stock, $1.00 par value | 400 | $170 | $67.9K | 805,719 |
| 2026-09-15 | Open-market sale | Common Stock, $1.00 par value | 6,586 | $170 | $1.1M | 799,133 |
| 2026-09-15 | Open-market sale | Common Stock, $1.00 par value | 2,198 | $171 | $376.7K | 796,935 |
| 2026-09-15 | Open-market sale | Common Stock, $1.00 par value | 676 | $172 | $116.5K | 796,259 |
| 2026-09-15 | Open-market sale | Common Stock, $1.00 par value | 140 | $173 | $24.2K | 796,119 |
| 2026-09-16 | Open-market sale | Common Stock, $1.00 par value | 3,299 | $171 | $563.5K | 792,820 |
| 2026-09-16 | Open-market sale | Common Stock, $1.00 par value | 4,135 | $172 | $709.3K | 788,685 |
| 2026-09-16 | Open-market sale | Common Stock, $1.00 par value | 2,566 | $172 | $441.9K | 786,119 |
Key Dates
| Date | Description |
|---|---|
| 2026-09-14 | Open-market sale (4,390 shares) |
| 2026-09-14 | Open-market sale (3,993 shares) |
| 2026-09-14 | Open-market sale (1,214 shares) |
| 2026-09-14 | Open-market sale (203 shares) |
| 2026-09-14 | Open-market sale (200 shares) |
| 2026-09-15 | Open-market sale (400 shares) |
| 2026-09-15 | Open-market sale (6,586 shares) |
| 2026-09-15 | Open-market sale (2,198 shares) |
| 2026-09-15 | Open-market sale (676 shares) |
| 2026-09-15 | Open-market sale (140 shares) |
| 2026-09-16 | Open-market sale (3,299 shares) |
| 2026-09-16 | Open-market sale (4,135 shares) |
| 2026-09-16 | Open-market sale (2,566 shares) |
Keywords
insider transaction, Form 4, HSY, HERSHEY CO, bearish, Hershey Trust Co Trustee In Trust For Milton Hershey School
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