Form 4: Hershey Insider Sells Shares
Insider Transaction (Form 4)
Hershey Trust Co Trustee In Trust For Milton Hershey School reported changes in beneficial ownership of Hershey Co common stock on August 31, 2026.
Summary
- Open-market sale: disposed of 1,677 Common Stock, $1.00 par value at $175.77 ($294,765) on August 31, 2026; holds 904,442 after (Direct).
- Open-market sale: disposed of 7,149 Common Stock, $1.00 par value at $176.34 ($1,260,681) on August 31, 2026; holds 897,293 after (Direct).
- Open-market sale: disposed of 1,052 Common Stock, $1.00 par value at $177.18 ($186,396) on August 31, 2026; holds 896,241 after (Direct).
- Open-market sale: disposed of 122 Common Stock, $1.00 par value at $178.18 ($21,738) on August 31, 2026; holds 896,119 after (Direct).
- Open-market sale: disposed of 267 Common Stock, $1.00 par value at $175.95 ($46,978) on September 1, 2026; holds 895,852 after (Direct).
- Open-market sale: disposed of 4,463 Common Stock, $1.00 par value at $176.18 ($786,313) on September 1, 2026; holds 891,389 after (Direct).
- Open-market sale: disposed of 2,986 Common Stock, $1.00 par value at $177.55 ($530,175) on September 1, 2026; holds 888,403 after (Direct).
- Open-market sale: disposed of 2,264 Common Stock, $1.00 par value at $178.34 ($403,753) on September 1, 2026; holds 886,139 after (Direct).
- Open-market sale: disposed of 20 Common Stock, $1.00 par value at $179.08 ($3,582) on September 1, 2026; holds 886,119 after (Direct).
- Open-market sale: disposed of 1,478 Common Stock, $1.00 par value at $175.51 ($259,404) on September 2, 2026; holds 884,641 after (Direct).
- Open-market sale: disposed of 977 Common Stock, $1.00 par value at $176.61 ($172,553) on September 2, 2026; holds 883,664 after (Direct).
- Open-market sale: disposed of 5,509 Common Stock, $1.00 par value at $177.38 ($977,202) on September 2, 2026; holds 878,155 after (Direct).
- Open-market sale: disposed of 1,680 Common Stock, $1.00 par value at $178.58 ($300,013) on September 2, 2026; holds 876,475 after (Direct).
- Open-market sale: disposed of 356 Common Stock, $1.00 par value at $179.09 ($63,755) on September 2, 2026; holds 876,119 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $5,307,309 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Hershey Trust Co Trustee In Trust For Milton Hershey School — 10% owner
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-31 | Open-market sale | Common Stock, $1.00 par value | 1,677 | $176 | $294.8K | 904,442 |
| 2026-08-31 | Open-market sale | Common Stock, $1.00 par value | 7,149 | $176 | $1.3M | 897,293 |
| 2026-08-31 | Open-market sale | Common Stock, $1.00 par value | 1,052 | $177 | $186.4K | 896,241 |
| 2026-08-31 | Open-market sale | Common Stock, $1.00 par value | 122 | $178 | $21.7K | 896,119 |
| 2026-09-01 | Open-market sale | Common Stock, $1.00 par value | 267 | $176 | $47.0K | 895,852 |
| 2026-09-01 | Open-market sale | Common Stock, $1.00 par value | 4,463 | $176 | $786.3K | 891,389 |
| 2026-09-01 | Open-market sale | Common Stock, $1.00 par value | 2,986 | $178 | $530.2K | 888,403 |
| 2026-09-01 | Open-market sale | Common Stock, $1.00 par value | 2,264 | $178 | $403.8K | 886,139 |
| 2026-09-01 | Open-market sale | Common Stock, $1.00 par value | 20 | $179 | $3.6K | 886,119 |
| 2026-09-02 | Open-market sale | Common Stock, $1.00 par value | 1,478 | $176 | $259.4K | 884,641 |
| 2026-09-02 | Open-market sale | Common Stock, $1.00 par value | 977 | $177 | $172.6K | 883,664 |
| 2026-09-02 | Open-market sale | Common Stock, $1.00 par value | 5,509 | $177 | $977.2K | 878,155 |
| 2026-09-02 | Open-market sale | Common Stock, $1.00 par value | 1,680 | $179 | $300.0K | 876,475 |
| 2026-09-02 | Open-market sale | Common Stock, $1.00 par value | 356 | $179 | $63.8K | 876,119 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-31 | Open-market sale (1,677 shares) |
| 2026-08-31 | Open-market sale (7,149 shares) |
| 2026-08-31 | Open-market sale (1,052 shares) |
| 2026-08-31 | Open-market sale (122 shares) |
| 2026-09-01 | Open-market sale (267 shares) |
| 2026-09-01 | Open-market sale (4,463 shares) |
| 2026-09-01 | Open-market sale (2,986 shares) |
| 2026-09-01 | Open-market sale (2,264 shares) |
| 2026-09-01 | Open-market sale (20 shares) |
| 2026-09-02 | Open-market sale (1,478 shares) |
| 2026-09-02 | Open-market sale (977 shares) |
| 2026-09-02 | Open-market sale (5,509 shares) |
| 2026-09-02 | Open-market sale (1,680 shares) |
| 2026-09-02 | Open-market sale (356 shares) |
Keywords
insider transaction, Form 4, HSY, HERSHEY CO, bearish, Hershey Trust Co Trustee In Trust For Milton Hershey School
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