Form 4: Hershey Insider Sells Shares
Insider Transaction (Form 4)
Hershey Trust Co Trustee In Trust For Milton Hershey School reported changes in beneficial ownership of Hershey Co common stock on July 13, 2026.
Summary
- Open-market sale: disposed of 252 Common Stock, $1.00 par value at $172.53 ($43,478) on July 13, 2026; holds 1,255,867 after (Direct).
- Open-market sale: disposed of 231 Common Stock, $1.00 par value at $173.45 ($40,067) on July 13, 2026; holds 1,255,636 after (Direct).
- Open-market sale: disposed of 891 Common Stock, $1.00 par value at $174.81 ($155,756) on July 13, 2026; holds 1,254,745 after (Direct).
- Open-market sale: disposed of 4,585 Common Stock, $1.00 par value at $175.39 ($804,180) on July 13, 2026; holds 1,250,160 after (Direct).
- Open-market sale: disposed of 3,500 Common Stock, $1.00 par value at $176.42 ($617,463) on July 13, 2026; holds 1,246,660 after (Direct).
- Open-market sale: disposed of 541 Common Stock, $1.00 par value at $177.23 ($95,880) on July 13, 2026; holds 1,246,119 after (Direct).
- Open-market sale: disposed of 1,928 Common Stock, $1.00 par value at $170.81 ($329,323) on July 14, 2026; holds 1,244,191 after (Direct).
- Open-market sale: disposed of 7,873 Common Stock, $1.00 par value at $171.37 ($1,349,185) on July 14, 2026; holds 1,236,318 after (Direct).
- Open-market sale: disposed of 67 Common Stock, $1.00 par value at $172.27 ($11,542) on July 14, 2026; holds 1,236,251 after (Direct).
- Open-market sale: disposed of 41 Common Stock, $1.00 par value at $173.40 ($7,109) on July 14, 2026; holds 1,236,210 after (Direct).
- Open-market sale: disposed of 91 Common Stock, $1.00 par value at $174.35 ($15,866) on July 14, 2026; holds 1,236,119 after (Direct).
- Open-market sale: disposed of 2,091 Common Stock, $1.00 par value at $169.78 ($355,015) on July 15, 2026; holds 1,234,028 after (Direct).
- Open-market sale: disposed of 4,916 Common Stock, $1.00 par value at $170.35 ($837,465) on July 15, 2026; holds 1,229,112 after (Direct).
- Open-market sale: disposed of 2,305 Common Stock, $1.00 par value at $171.36 ($394,982) on July 15, 2026; holds 1,226,807 after (Direct).
- Open-market sale: disposed of 688 Common Stock, $1.00 par value at $172.30 ($118,543) on July 15, 2026; holds 1,226,119 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $5,175,855 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Hershey Trust Co Trustee In Trust For Milton Hershey School — 10% owner
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-07-13 | Open-market sale | Common Stock, $1.00 par value | 252 | $173 | $43.5K | 1,255,867 |
| 2026-07-13 | Open-market sale | Common Stock, $1.00 par value | 231 | $173 | $40.1K | 1,255,636 |
| 2026-07-13 | Open-market sale | Common Stock, $1.00 par value | 891 | $175 | $155.8K | 1,254,745 |
| 2026-07-13 | Open-market sale | Common Stock, $1.00 par value | 4,585 | $175 | $804.2K | 1,250,160 |
| 2026-07-13 | Open-market sale | Common Stock, $1.00 par value | 3,500 | $176 | $617.5K | 1,246,660 |
| 2026-07-13 | Open-market sale | Common Stock, $1.00 par value | 541 | $177 | $95.9K | 1,246,119 |
| 2026-07-14 | Open-market sale | Common Stock, $1.00 par value | 1,928 | $171 | $329.3K | 1,244,191 |
| 2026-07-14 | Open-market sale | Common Stock, $1.00 par value | 7,873 | $171 | $1.3M | 1,236,318 |
| 2026-07-14 | Open-market sale | Common Stock, $1.00 par value | 67 | $172 | $11.5K | 1,236,251 |
| 2026-07-14 | Open-market sale | Common Stock, $1.00 par value | 41 | $173 | $7.1K | 1,236,210 |
| 2026-07-14 | Open-market sale | Common Stock, $1.00 par value | 91 | $174 | $15.9K | 1,236,119 |
| 2026-07-15 | Open-market sale | Common Stock, $1.00 par value | 2,091 | $170 | $355.0K | 1,234,028 |
| 2026-07-15 | Open-market sale | Common Stock, $1.00 par value | 4,916 | $170 | $837.5K | 1,229,112 |
| 2026-07-15 | Open-market sale | Common Stock, $1.00 par value | 2,305 | $171 | $395.0K | 1,226,807 |
| 2026-07-15 | Open-market sale | Common Stock, $1.00 par value | 688 | $172 | $118.5K | 1,226,119 |
Key Dates
| Date | Description |
|---|---|
| 2026-07-13 | Open-market sale (252 shares) |
| 2026-07-13 | Open-market sale (231 shares) |
| 2026-07-13 | Open-market sale (891 shares) |
| 2026-07-13 | Open-market sale (4,585 shares) |
| 2026-07-13 | Open-market sale (3,500 shares) |
| 2026-07-13 | Open-market sale (541 shares) |
| 2026-07-14 | Open-market sale (1,928 shares) |
| 2026-07-14 | Open-market sale (7,873 shares) |
| 2026-07-14 | Open-market sale (67 shares) |
| 2026-07-14 | Open-market sale (41 shares) |
| 2026-07-14 | Open-market sale (91 shares) |
| 2026-07-15 | Open-market sale (2,091 shares) |
| 2026-07-15 | Open-market sale (4,916 shares) |
| 2026-07-15 | Open-market sale (2,305 shares) |
| 2026-07-15 | Open-market sale (688 shares) |
Keywords
insider transaction, Form 4, HSY, HERSHEY CO, bearish, Hershey Trust Co Trustee In Trust For Milton Hershey School
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