Form 4: Hershey CFO Steven Voskuil Sells 1,500 Shares

Hershey Company CFO Steven E. Voskuil sold 1,500 shares of common stock on April 20, 2026, pursuant to a pre-established Rule 10b5-1 trading plan.

Summary

• Steven E. Voskuil, SVP and Chief Financial Officer of The Hershey Company, executed a sale of 1,500 shares of common stock.
• The transaction occurred on April 20, 2026, at a price of $194.10 per share.
• Following this transaction, the reporting person maintains a direct beneficial ownership of 57,695 shares.
• The sale was conducted under a Rule 10b5-1 trading plan adopted on May 20, 2025.

Sentiment

Score: 5

Explanation: StockSavvy.ai views this as a neutral event, as the sale was pre-planned and represents a small portion of the executive's total holdings.

Positives

• The transaction was pre-planned under a Rule 10b5-1 plan, which is a standard mechanism for executives to sell stock without concerns regarding insider trading.

Negatives

• The sale represents a reduction in the executive's direct equity stake in the company.

Risks

• Executive stock sales can sometimes be perceived negatively by the market as a signal of management's view on the company's valuation.

Future Outlook

No forward-looking guidance or operational outlook was provided in this filing.

Management Comments

• The filing notes that the sale was effected pursuant to a Rule 10b5-1 trading plan adopted on May 20, 2025.

Industry Context

StockSavvy.ai notes that executive stock sales under 10b5-1 plans are routine corporate governance events and generally do not reflect a change in company strategy or fundamental outlook.

Comparison to Industry Standards

• The use of Rule 10b5-1 plans is the industry standard for C-suite executives to manage personal liquidity while maintaining compliance with SEC regulations.

Stakeholder Impact

• Minimal impact expected on shareholders as the sale was executed via a pre-arranged plan.

Next Steps

• No future actions or milestones were disclosed in this filing.

Key Dates

Keywords

Hershey, HSY, Insider Trading, Form 4, CFO, Stock Sale