Form 4: Hershey CFO Sells Shares Under 10b5-1 Plan

Hershey Co. SVP and CFO Steven E. Voskuil reported the sale of 1,500 shares of common stock, executed under a pre-arranged Rule 10b5-1 trading plan.

Summary

• Steven E. Voskuil, Senior Vice President and Chief Financial Officer of The Hershey Company, sold 1,500 shares of common stock.
• The transaction occurred on May 18, 2026, with the sale price at $186.25 per share.
• This sale was conducted as part of a Rule 10b5-1 trading plan, which was adopted by Voskuil on May 20, 2025.
• Following this transaction, Voskuil beneficially owns 56,195 shares of common stock directly.

Sentiment

Score: 5

Explanation: StockSavvy.ai views this as a neutral filing, as the reported stock sale was executed under a pre-arranged Rule 10b5-1 trading plan, indicating a planned divestment rather than a reaction to company performance.

Negatives

• Insider selling of company stock can sometimes be perceived negatively by the market, although this sale was conducted under a pre-established trading plan.

Future Outlook

This filing does not contain forward-looking statements or guidance.

Industry Context

StockSavvy.ai notes that Form 4 filings are standard disclosures for insider transactions. The use of a Rule 10b5-1 plan is a common strategy for executives to sell shares without triggering insider trading concerns, as it establishes a pre-determined schedule or formula for sales.

Stakeholder Impact

• Shareholders: The sale is executed under a pre-defined plan, minimizing immediate impact, but any significant insider selling can influence market perception.

Key Dates

Keywords

Form 4, SEC Filing, Insider Trading, Rule 10b5-1, Stock Sale, Hershey Co., HSY, Steven E. Voskuil, CFO, Beneficial Ownership