Form 4: Hershey CFO Sells Shares Under 10b5-1 Plan

Hershey's Chief Financial Officer, Steven E. Voskuil, sold 1,500 shares of common stock for $179.56 per share, as part of a pre-arranged 10b5-1 trading plan.

Summary

• Steven E. Voskuil, SVP, Chief Financial Officer of The Hershey Company (HSY), reported a sale of common stock.
• The transaction involved the disposition of 1,500 shares of HSY Common Stock.
• The shares were sold at a price of $179.56 per share.
• The sale was executed on November 18, 2025.
• Following this transaction, Mr. Voskuil beneficially owns 55,319 shares of Common Stock directly.
• The sale was conducted pursuant to a Rule 10b5-1 trading plan, which was adopted by Mr. Voskuil on May 20, 2025.

Sentiment

Score: 5

Explanation: The filing reports a routine insider stock sale executed under a pre-arranged 10b5-1 trading plan. Such transactions are generally considered neutral as they are scheduled in advance and do not typically reflect new information or a change in management's sentiment regarding the company's prospects.

Future Outlook

This filing does not contain any forward-looking statements or guidance regarding the company's future performance or outlook.

Industry Context

This is a routine insider transaction under a pre-arranged trading plan, which is a common practice for corporate executives to manage their equity holdings and does not typically reflect broader industry trends or competitive positioning.

Stakeholder Impact

• Shareholders: The sale represents a minor reduction in the CFO's direct ownership, but as it's under a 10b5-1 plan, it's unlikely to signal a change in company fundamentals or management confidence.

Key Dates

Keywords

Hershey, HSY, Insider Trading, Form 4, Stock Sale, 10b5-1 Plan, Steven E. Voskuil, CFO