Form 4: Hershey CFO Sells $298K in Stock Under 10b5-1 Plan

Hershey's Chief Financial Officer, Steven E. Voskuil, sold 1,500 shares of common stock for $198.67 per share, totaling over $298,000, under a pre-arranged Rule 10b5-1 trading plan.

Summary

• Steven E. Voskuil, SVP, Chief Financial Officer of The Hershey Company (HSY), reported a sale of common stock.
• The transaction involved the disposition of 1,500 shares of HSY common stock.
• The shares were sold at a price of $198.67 per share.
• The total value of the shares sold was $298,005.
• Following this transaction, Mr. Voskuil beneficially owns 52,319 shares of HSY common stock.
• The sale was executed on January 20, 2026.
• This transaction was conducted pursuant to a Rule 10b5-1 trading plan, which was adopted by Mr. Voskuil on May 20, 2025.

Sentiment

Score: 6

Explanation: The sale by the CFO was executed under a pre-arranged Rule 10b5-1 trading plan, which typically indicates a planned liquidity event rather than a reaction to new, adverse information. While insider selling can sometimes be viewed negatively, the existence of a 10b5-1 plan often reduces this concern, making the sentiment more neutral.

Positives

• The sale was conducted under a Rule 10b5-1 trading plan, indicating it was pre-scheduled and not based on immediate, non-public information.

Negatives

• An insider sale, even under a 10b5-1 plan, can be perceived by some investors as a signal that the insider believes the stock's near-term upside may be limited or that they are taking profits.

Future Outlook

NA

Industry Context

NA

Stakeholder Impact

• Shareholders: May observe the insider sale and consider its implications for management's view on future stock performance, though the 10b5-1 plan provides context.

Key Dates

Keywords

Hershey Co, HSY, Steven E. Voskuil, CFO, Insider Trading, Form 4, Stock Sale, 10b5-1 Plan, Beneficial Ownership