Form 4: Hayward Holdings CEO Sells Shares Under 10b5-1 Plan

Hayward Holdings Inc. CEO Kevin Holleran has sold a significant number of company shares as part of a pre-arranged trading plan.

Summary

• Kevin Holleran, President and CEO of Hayward Holdings, Inc., reported transactions involving the sale of common stock.
• These transactions were executed under a Rule 10b5-1 trading plan adopted on August 18, 2025.
• Holleran acquired 52,389 shares at a price of $1.40 per share.
• Subsequently, 52,389 shares were disposed of at a weighted average price of $13.7885, with individual sales ranging from $13.66 to $13.9850.
• Following these transactions, Holleran beneficially owns 701,234 shares directly and an additional 700 shares indirectly through a child.

Sentiment

Score: 4

Explanation: StockSavvy.ai views this as a neutral to slightly negative filing due to the significant sale of shares by the CEO, despite being executed under a pre-arranged plan.

Positives

• The transactions were conducted under a Rule 10b5-1 plan, indicating pre-planned and potentially non-insider trading activity.
• The CEO's continued direct beneficial ownership of 701,234 shares suggests ongoing commitment to the company.

Negatives

• A significant number of shares (52,389) were sold by the CEO, which could be perceived negatively by the market.
• The sale occurred at a price significantly higher than the acquisition price reported in this filing, indicating a substantial profit for the CEO.

Risks

• Market perception of insider selling, even if conducted under a 10b5-1 plan, can negatively impact stock price.
• The weighted average sale price of $13.7885 represents a significant disposition of shares by a key executive.

Future Outlook

No specific future outlook or guidance is provided in this Form 4 filing, which solely reports on past transactions.

Management Comments

• The reported transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 18, 2025.
• The price reported is a weighted average price. These shares were sold in multiple transactions ranging from $13.66 to $13.9850, inclusive.
• The Reporting Person undertakes to provide to the Company, any security holder of the Company or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range.

Industry Context

StockSavvy.ai notes that insider selling, even under a Rule 10b5-1 plan, is a common event for executives looking to diversify or manage personal finances. However, the volume and timing relative to company performance can influence investor sentiment within the consumer discretionary sector.

Stakeholder Impact

• Shareholders may view the CEO's sale of shares with caution, potentially leading to short-term price pressure.
• Employees with stock options or grants may be influenced by the CEO's selling activity.

Next Steps

• The Reporting Person may continue to execute transactions under the Rule 10b5-1 plan.
• The company or SEC staff may request further details on the specific prices of the shares sold.

Key Dates

Recommendation

The sale of shares by the CEO, while executed under a 10b5-1 plan, represents a notable disposition of equity. Without further context on the company's performance or the CEO's personal financial needs, a 'hold' recommendation is prudent, allowing investors to monitor future company disclosures and market reactions.

Keywords

Hayward Holdings, HAYW, Form 4, Insider Trading, Rule 10b5-1, Stock Sale, Kevin Holleran, CEO, Beneficial Ownership