DEFA14A: Harley-Davidson (HOG) Outperforms Peers in Total Shareholder Return Despite Industry Downturn

Harley-Davidson's stock (HOG) has outperformed its US discretionary leisure and powersports peer group in total shareholder return over the past 1, 3, and 5 years, despite a cyclical industry downturn.

Summary

• Harley-Davidson, Inc. held its first quarter 2025 earnings call on May 1, 2025.
• Jonathan Root, CFO and President, Commercial of Harley-Davidson Motor Company, discussed the company's financial performance.
• HOG stock has outperformed its peer group in Total Shareholder Return (TSR).
• Since May 2020, HOG has outperformed its peer group by 10 percentage points over the past 5 years.
• HOG has outperformed its peer group by 3 percentage points over the last 3 years.
• HOG has outperformed its peer group by 7 percentage points over the last year.
• The company has filed its definitive proxy statement and a proxy statement supplement with the SEC for its 2025 annual meeting of shareholders.
• Investors and shareholders are urged to read the proxy statement and other relevant documents filed with the SEC.

Sentiment

Score: 7

Explanation: The document presents a positive view of Harley-Davidson's performance, highlighting its outperformance relative to peers. However, it also acknowledges the challenging industry environment, which tempers the overall sentiment.

Positives

• Harley-Davidson's stock (HOG) has demonstrated strong performance relative to its peers in the discretionary leisure and powersports industry.
• The company's total shareholder return has consistently exceeded that of its peer group over various timeframes (1, 3, and 5 years).

Negatives

• The US discretionary leisure and powersports industry is experiencing a prolonged cyclical downturn.

Risks

• Continued cyclical downturn in the discretionary leisure and powersports industry could impact Harley-Davidson's future performance.

Future Outlook

The document does not provide specific forward-looking statements or guidance, but it highlights the company's recent outperformance relative to its peers.

Management Comments

• Jonathan Root, CFO and President, Commercial of Harley-Davidson Motor Company, provided information regarding the company's financial performance on the earnings call.
• Management reinforced recent information released, highlighting HOG's stock outperformance relative to its peer group.

Industry Context

The announcement highlights Harley-Davidson's ability to outperform its peers despite a challenging industry environment, suggesting a competitive advantage or effective management strategy.

Comparison to Industry Standards

• The document states that Harley-Davidson (HOG) has outperformed its US discretionary leisure and powersports peers.
• Specific comparable companies are not named in the document, but the implication is that HOG's TSR is higher than the average of companies in that sector.
• Without specific peer companies listed, a detailed comparison is difficult, but the document claims outperformance by 3-10 percentage points over various timeframes.

Stakeholder Impact

• Shareholders will benefit from the company's outperformance in total shareholder return.
• The company's performance may positively impact employee morale and investor confidence.

Next Steps

• Shareholders are urged to read the proxy statement and vote on the matters presented at the 2025 annual meeting.

Key Dates

Keywords

Harley-Davidson, HOG, Total Shareholder Return, TSR, Outperformance, Peer Group, Cyclical Downturn, Proxy Statement, Shareholders, Earnings Call