Form 4: Harley-Davidson Director James D. Farley Jr. Reports Acquisition of Common Stock and Share Units

Director James D. Farley Jr. reported acquiring 1,624 shares of common stock and 4,095 share units of Harley-Davidson, Inc. on May 16, 2024.

Summary

• On May 16, 2024, James D. Farley Jr., a director of Harley-Davidson, Inc., acquired 1,624 shares of common stock at $0 per share.
• Additionally, Farley acquired 4,095 share units, each equivalent to one share of common stock, also on May 16, 2024.
• These share units are payable on the one-year anniversary of the grant date or upon earlier termination of service as a director.
• Following these transactions, Farley directly owns 14,059.41 shares of common stock and 4,095 share units.
• The acquisitions were made pursuant to the Harley-Davidson, Inc. Director Stock Plan, as amended.

Sentiment

Score: 6

Explanation: The sentiment is neutral. It's a standard regulatory filing detailing stock transactions by a company director. There's no inherent positive or negative implication.

Positives

• The acquisition of shares and share units by a director could be seen as a positive signal, indicating confidence in the company's future.

Future Outlook

The share units are payable on the one-year anniversary of the grant date or upon earlier termination of service as a director.

Industry Context

This filing is a routine disclosure related to insider transactions and provides insight into the actions of Harley-Davidson's directors. It is common for directors to receive stock or share units as part of their compensation.

Comparison to Industry Standards

• Director stock ownership is a common practice across publicly traded companies, including competitors like Polaris Inc. and BRP Inc.
• Director compensation packages often include a mix of cash, stock options, and restricted stock units to align their interests with shareholders.
• The Harley-Davidson Director Stock Plan is likely structured similarly to those of its peers, with vesting schedules and performance-based incentives.

Stakeholder Impact

• The transaction could have a minor positive impact on shareholder sentiment, as it indicates a director's investment in the company.

Key Dates