Form 4: Harley-Davidson Director James D. Farley Jr. Reports Acquisition of Common Stock

Director James D. Farley Jr. reports acquiring 4,188 shares of Harley-Davidson common stock on May 16, 2025, through the Director Stock Plan.

Summary

• On May 16, 2025, James D. Farley Jr., a director of Harley-Davidson, Inc., acquired 4,188 shares of common stock.
• The acquisition was made through the Harley-Davidson, Inc. Director Stock Plan, as amended.
• The price per share was $0.
• Following the transaction, Farley directly owns 22,659.41 shares of Harley-Davidson common stock.
• Farley also acquired 4,188 share units, each equivalent to one share of common stock, under the Director Stock Plan.
• These share units are payable on the one-year anniversary of the grant date or upon earlier termination of service as a director.

Sentiment

Score: 7

Explanation: The sentiment is neutral to slightly positive. A director acquiring shares is generally a good sign, but it's a routine transaction under a pre-existing plan.

Positives

• The acquisition of shares by a director can be seen as a positive sign, indicating confidence in the company's future.

Future Outlook

The document does not contain specific forward-looking statements, but the acquisition of shares by a director suggests a positive outlook.

Industry Context

This filing is a routine disclosure related to insider transactions and doesn't necessarily reflect broader industry trends. However, director's stock acquisitions are generally viewed positively by investors.

Stakeholder Impact

• The transaction could have a slightly positive impact on shareholder sentiment.

Key Dates

Keywords

Harley-Davidson, Director Stock Plan, James D. Farley Jr., Common Stock, Share Units, Acquisition, Director