Form 4: Harley-Davidson Director Acquires Stock

James D. Farley Jr., a Director at Harley-Davidson, Inc., acquired 6,015 shares of common stock on May 14, 2026, through the company's Director Stock Plan.

Summary

• Director James D. Farley Jr. acquired 6,015 shares of Harley-Davidson, Inc. common stock on May 14, 2026.
• The acquisition was made under the Harley-Davidson, Inc. Director Stock Plan.
• These shares were acquired at no cost (price of $0).
• Following this transaction, Mr. Farley Jr. directly beneficially owns 22,220.41 shares of common stock.

Sentiment

Score: 5

Explanation: StockSavvy.ai views this as a neutral filing, as it represents a routine stock acquisition by a director under an existing plan, rather than a significant strategic event.

Positives

• Director acquisition of company stock can signal confidence in the company's future prospects.
• The acquisition of 6,015 shares by a director indicates continued investment in the company.

Future Outlook

No specific future outlook or guidance is provided in this filing, as it pertains to a stock transaction by a director.

Industry Context

StockSavvy.ai notes that insider stock acquisitions, particularly by directors, are common within the automotive and powersports industry as a way for management to align their interests with shareholders.

Stakeholder Impact

• Shareholders: The acquisition by a director may be viewed positively as a sign of confidence in the company's future performance.

Key Dates

Keywords

Harley-Davidson, Form 4, Insider Trading, Director Stock Plan, Common Stock, SEC Filing