Form 4: Harley-Davidson CFO Sells Shares
Insider Transaction (Form 4)
Jonathan R Root, CFO and CCO of Harley-Davidson, Inc., sold 1,554 shares of common stock on August 3, 2026 for $24.88 per share.
Summary
- Open-market sale: disposed of 1,554 Common Stock at $24.88 ($38,664) on August 3, 2026; holds 27,846 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $38,664 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Jonathan R Root — Officer (CFO and CCO)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-03 | Open-market sale | Common Stock | 1,554 | $25 | $38.7K | 27,846 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-03 | Open-market sale (1,554 shares) |
Keywords
insider transaction, Form 4, HOG, HARLEY-DAVIDSON, INC., bearish, Jonathan R Root
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