Form 4: Grocery Outlet Executive Sells Shares Under 10b5-1 Plan

Grocery Outlet Holding Corp. executive Andrea Renee Bortner reported the sale of 1,851 shares of common stock, executed under a pre-established Rule 10b5-1 trading plan.

Summary

• Andrea Renee Bortner, EVP, Chief Human Resources Officer of Grocery Outlet Holding Corp. (GO), reported a transaction on April 1, 2026.
• The transaction involved the sale of 1,851 shares of common stock.
• These shares were sold at a price of $7 per share.
• The sale was conducted under a Rule 10b5-1 trading plan, adopted on November 10, 2025, which is designed to comply with affirmative defense conditions for insider trading.
• Following this transaction, Bortner directly beneficially owns 77,287 shares of common stock.
• Additionally, 44,468 shares are held indirectly through the Bortner Family Trust, of which Ms. Bortner is a Trustee.

Sentiment

Score: 5

Explanation: StockSavvy.ai views this as a neutral filing. While an executive sale can be a negative signal, the pre-planned nature via a Rule 10b5-1 plan mitigates concerns about insider trading.

Positives

• The sale was executed under a Rule 10b5-1 plan, indicating pre-planned and potentially non-insider-knowledge-based trading activity.
• Andrea Renee Bortner continues to hold a significant number of shares directly (77,287) and indirectly through a trust (44,468), demonstrating continued investment in the company.

Negatives

• The filing reports a sale of company stock by a key executive, which can sometimes be perceived negatively by the market, although it was pre-planned.

Risks

• The Rule 10b5-1 plan is subject to market conditions and the terms of the plan itself, which could lead to further sales or changes in beneficial ownership.
• While the sale was pre-planned, any significant sales by executives can create negative sentiment among investors if not accompanied by positive company news.

Future Outlook

The filing does not contain specific forward-looking statements or guidance regarding future company performance. It solely reports a past transaction by an executive.

Management Comments

• The sales reported in this Form 4 were effected pursuant to a previously adopted Rule 10b5-1 trading plan adopted November 10, 2025.
• Reflects shares directly held by the Bortner Family Trust of which Ms. Bortner is a Trustee.

Industry Context

StockSavvy.ai notes that Form 4 filings are routine for publicly traded companies and provide transparency into insider transactions. The use of a Rule 10b5-1 plan by Grocery Outlet Holding Corp. executives is a common practice to facilitate stock sales while adhering to insider trading regulations.

Stakeholder Impact

• Shareholders: May interpret the sale as a minor negative signal, though mitigated by the Rule 10b5-1 plan. Continued significant holdings by the executive suggest ongoing confidence.
• Employees: The transaction is unlikely to have a direct impact on employees, but executive stock sales can influence morale if perceived negatively.
• Management: Demonstrates adherence to corporate governance policies regarding insider trading.

Next Steps

• Continued adherence to the Rule 10b5-1 trading plan, if applicable.
• Monitoring of future Form 4 filings for any additional transactions by Ms. Bortner or other executives.

Key Dates

Keywords

Form 4, SEC Filing, Insider Trading, Rule 10b5-1, Stock Sale, Grocery Outlet Holding Corp., GO, Executive Transaction, Beneficial Ownership, Common Stock