Form 4: Grocery Outlet Executive Sells Shares to Cover Tax Obligations and Under Pre-Arranged Trading Plan

Andrea Renee Bortner, EVP and Chief Human Resources Officer of Grocery Outlet Holding Corp., sold shares to cover tax obligations and under a pre-arranged Rule 10b5-1 trading plan.

Summary

• Andrea Renee Bortner, EVP, Chief Human Resources Officer of Grocery Outlet Holding Corp., reported the sale of company stock.
• On March 4, 2025, she sold 5,260 shares of common stock at a price of $11.34 per share.
• On March 5, 2025, she sold 1,425 shares of common stock at a price of $11.32 per share.
• These sales were executed to cover tax withholding obligations related to the vesting of previously granted Restricted Stock Units (RSUs).
• The sales reported on Form 4 were effected pursuant to a previously adopted Rule 10b5-1 trading plan adopted June 7, 2024.
• Following these transactions, Ms. Bortner directly owns 37,634 shares and indirectly owns 31,167 shares through the Bortner Family Trust.

Sentiment

Score: 6

Explanation: The sentiment is neutral. The stock sales are explained by tax obligations and a pre-arranged trading plan, which reduces negative implications. However, insider selling can sometimes create slight uncertainty.

Industry Context

Insider selling can sometimes be interpreted negatively by the market, but in this case, the sales are explained by tax obligations and a pre-arranged trading plan, which mitigates potential concerns.

Stakeholder Impact

• The stock sales could have a minor impact on shareholders due to the potential for slight downward pressure on the stock price, although this is mitigated by the pre-arranged trading plan.

Key Dates