Form 4: Grocery Outlet Executive Andrea Bortner Sells Shares Under 10b5-1 Plan

Andrea Bortner, EVP and Chief Human Resources Officer at Grocery Outlet Holding Corp., sold 1,931 shares of common stock at $13.79 per share on April 2, 2025, under a pre-arranged trading plan.

Summary

• Andrea Bortner, an executive at Grocery Outlet Holding Corp., reported a transaction involving the company's common stock.
• On April 2, 2025, Bortner sold 1,931 shares at a price of $13.79 per share.
• The sale was executed under a pre-existing Rule 10b5-1 trading plan adopted on June 7, 2024.
• Following the transaction, Bortner directly owns 27,106 shares and indirectly owns 31,167 shares through the Bortner Family Trust.

Sentiment

Score: 5

Explanation: The document is a standard SEC filing reporting a stock sale by an executive, which is neutral in sentiment.

Industry Context

Executive stock sales are a common occurrence and are often related to personal financial planning. The use of a 10b5-1 plan indicates that the sales were pre-planned and not based on insider information.

Stakeholder Impact

• The stock sale may have a minor impact on shareholders, but the use of a 10b5-1 plan suggests it was pre-planned and not based on inside information.

Key Dates

Keywords

Form 4, Grocery Outlet Holding Corp, GO, Andrea Bortner, Stock Sale, 10b5-1 Plan, Executive Transaction, Beneficial Ownership