Form 4: Grocery Outlet Executive Acquires Shares and Options Following Performance Vesting

Steven K. Wilson, EVP and Chief Purchasing Officer of Grocery Outlet Holding Corp., acquired shares and stock options as a result of performance-based vesting conditions being met.

Summary

• On February 28, 2025, Steven K. Wilson, EVP, Chief Purchasing Officer of Grocery Outlet Holding Corp., acquired 21,303 shares of common stock.
• These shares were fully vested and acquired upon certification by the Issuer's Compensation Committee that certain performance-based vesting conditions had been satisfied with respect to performance stock units (PSUs) granted on March 3, 2022.
• Wilson also acquired 102,364 stock options on February 28, 2025, which vest in three equal installments on March 1 of each of 2026, 2027 and 2028, subject to continued service.
• Following these transactions, Wilson directly owns 180,082 shares of Grocery Outlet Holding Corp. common stock and 102,364 stock options.

Sentiment

Score: 7

Explanation: The sentiment is moderately positive as it reflects the achievement of performance targets and increased executive alignment with shareholder interests. However, it's a routine filing and doesn't indicate major strategic shifts.

Positives

• The vesting of performance stock units suggests that the company met certain performance targets, which is a positive indicator.
• The executive's increased stake in the company aligns his interests with those of the shareholders.

Future Outlook

The document does not contain specific forward-looking statements, but the vesting of PSUs suggests continued focus on performance-based compensation.

Industry Context

Executive compensation through stock options and PSUs is a common practice in the retail industry to align management's interests with shareholder value.

Comparison to Industry Standards

• Companies like Kroger, Albertsons, and Sprouts Farmers Market also utilize stock options and performance-based equity awards as part of their executive compensation packages.
• The vesting schedules and performance metrics often vary based on company-specific goals and industry benchmarks.

Stakeholder Impact

• Shareholders may view the vesting of performance-based equity as a positive sign that management is incentivized to achieve company goals.
• Employees may see this as a reflection of the company's commitment to rewarding performance.

Key Dates