Form 4: Grocery Outlet Director Lindberg Sells Shares to Cover Tax Obligations

Director Eric J. Lindberg Jr. of Grocery Outlet Holding Corp. sold 35,528 shares of common stock on March 8, 2024, to cover tax obligations related to vesting performance stock units.

Summary

• Eric J. Lindberg Jr., a director at Grocery Outlet Holding Corp., sold 35,528 shares of common stock on March 8, 2024.
• The sale was executed at a price of $25.83 per share.
• The transaction was intended to satisfy the reporting person's tax withholding obligation upon the vesting of previously granted performance stock units.
• Following the transaction, Lindberg directly owns 64,135 shares.
• Lindberg also indirectly owns 2,026,670 shares through the Lindberg Revocable Trust, 401,500 shares through the Lindberg Irrevocable Trust, 460 shares by child and 460 shares by spouse.

Sentiment

Score: 5

Explanation: The sentiment is neutral as the transaction appears to be a routine sale to cover tax obligations, with no indication of a change in the director's overall confidence in the company.

Industry Context

Sales of shares by company insiders are a common occurrence, often related to compensation or portfolio diversification. It's important to consider the context of these sales, such as the reason for the sale and the overall trend of insider transactions.

Stakeholder Impact

• The sale of shares by a director could have a minor impact on shareholder sentiment, but is unlikely to have a significant impact given the stated reason for the sale.

Key Dates