GSHD.NASDAQGoosehead Insurance, INC
Form 4: Goosehead Insurance Insider Sells Shares
Sentiment:
Insider Transaction (Form 4)
Serena Jones and 1 other reported changes in beneficial ownership of Goosehead Insurance, Inc. common stock on August 19, 2026.
Summary
- Conversion of derivative: disposed of 4,875 Class B Common Stock on August 19, 2026; holds 362,822 after (Direct).
- Conversion of derivative: acquired 4,875 Class A Common Stock on August 19, 2026; holds 4,875 after (Direct).
- Open-market sale: disposed of 4,875 Class A Common Stock at $67.71 ($330,086) on August 19, 2026 (Direct).
- Conversion of derivative: disposed of 4,875 Class B Common Stock on August 19, 2026; holds 146,246 after (Indirect).
- Conversion of derivative: acquired 4,875 Class A Common Stock on August 19, 2026; holds 4,875 after (Indirect).
- Open-market sale: disposed of 4,875 Class A Common Stock at $67.71 ($330,086) on August 19, 2026 (Indirect).
- Conversion of derivative: disposed of 10,000 Class B Common Stock on August 20, 2026; holds 352,822 after (Direct).
- Conversion of derivative: acquired 10,000 Class A Common Stock on August 20, 2026; holds 10,000 after (Direct).
- Open-market sale: disposed of 3,893 Class A Common Stock at $68.75 ($267,644) on August 20, 2026; holds 6,107 after (Direct).
- Open-market sale: disposed of 1,107 Class A Common Stock at $69.87 ($77,346) on August 20, 2026; holds 5,000 after (Direct).
- Open-market sale: disposed of 5,000 Class A Common Stock at $70.00 ($350,000) on August 20, 2026 (Direct).
- Conversion of derivative: disposed of 10,000 Class B Common Stock on August 20, 2026; holds 136,246 after (Indirect).
- Conversion of derivative: acquired 10,000 Class A Common Stock on August 20, 2026; holds 10,000 after (Indirect).
- Open-market sale: disposed of 3,893 Class A Common Stock at $68.75 ($267,644) on August 20, 2026; holds 6,107 after (Indirect).
- Open-market sale: disposed of 1,107 Class A Common Stock at $69.87 ($77,346) on August 20, 2026; holds 5,000 after (Indirect).
- Open-market sale: disposed of 5,000 Class A Common Stock at $70.00 ($350,000) on August 20, 2026 (Indirect).
- Conversion of derivative: disposed of 4,875 LLC Units in Goosehead Financial, LLC on August 19, 2026; holds 362,822 after (Direct).
- Conversion of derivative: disposed of 4,875 LLC Units in Goosehead Financial, LLC on August 19, 2026; holds 146,246 after (Indirect).
- Conversion of derivative: disposed of 10,000 LLC Units in Goosehead Financial, LLC on August 20, 2026; holds 352,822 after (Direct).
- Conversion of derivative: disposed of 10,000 LLC Units in Goosehead Financial, LLC on August 20, 2026; holds 136,246 after (Indirect).
Sentiment
Score: 3
Explanation: StockSavvy.ai views this as a mildly negative signal: an insider sold $2,050,152 of stock on the open market.
Insider Transactions
Serena Jones — 10% owner, Other (Member of 10% owner group)
SLJ Dynasty Trust — 10% owner, Other (Member of 10% owner group)
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-19 | Conversion of derivative | Class B Common Stock | 4,875 | — | — | 362,822 |
| 2026-08-19 | Conversion of derivative | Class A Common Stock | 4,875 | — | — | 4,875 |
| 2026-08-19 | Open-market sale | Class A Common Stock | 4,875 | $68 | $330.1K | 0 |
| 2026-08-19 | Conversion of derivative | Class B Common Stock | 4,875 | — | — | 146,246 |
| 2026-08-19 | Conversion of derivative | Class A Common Stock | 4,875 | — | — | 4,875 |
| 2026-08-19 | Open-market sale | Class A Common Stock | 4,875 | $68 | $330.1K | 0 |
| 2026-08-20 | Conversion of derivative | Class B Common Stock | 10,000 | — | — | 352,822 |
| 2026-08-20 | Conversion of derivative | Class A Common Stock | 10,000 | — | — | 10,000 |
| 2026-08-20 | Open-market sale | Class A Common Stock | 3,893 | $69 | $267.6K | 6,107 |
| 2026-08-20 | Open-market sale | Class A Common Stock | 1,107 | $70 | $77.3K | 5,000 |
| 2026-08-20 | Open-market sale | Class A Common Stock | 5,000 | $70 | $350.0K | 0 |
| 2026-08-20 | Conversion of derivative | Class B Common Stock | 10,000 | — | — | 136,246 |
| 2026-08-20 | Conversion of derivative | Class A Common Stock | 10,000 | — | — | 10,000 |
| 2026-08-20 | Open-market sale | Class A Common Stock | 3,893 | $69 | $267.6K | 6,107 |
| 2026-08-20 | Open-market sale | Class A Common Stock | 1,107 | $70 | $77.3K | 5,000 |
| 2026-08-20 | Open-market sale | Class A Common Stock | 5,000 | $70 | $350.0K | 0 |
| 2026-08-19 | Conversion of derivative | LLC Units in Goosehead Financial, LLC | 4,875 | — | — | 362,822 |
| 2026-08-19 | Conversion of derivative | LLC Units in Goosehead Financial, LLC | 4,875 | — | — | 146,246 |
| 2026-08-20 | Conversion of derivative | LLC Units in Goosehead Financial, LLC | 10,000 | — | — | 352,822 |
| 2026-08-20 | Conversion of derivative | LLC Units in Goosehead Financial, LLC | 10,000 | — | — | 136,246 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-19 | Conversion of derivative (4,875 shares) |
| 2026-08-19 | Conversion of derivative (4,875 shares) |
| 2026-08-19 | Open-market sale (4,875 shares) |
| 2026-08-19 | Conversion of derivative (4,875 shares) |
| 2026-08-19 | Conversion of derivative (4,875 shares) |
| 2026-08-19 | Open-market sale (4,875 shares) |
| 2026-08-20 | Conversion of derivative (10,000 shares) |
| 2026-08-20 | Conversion of derivative (10,000 shares) |
| 2026-08-20 | Open-market sale (3,893 shares) |
| 2026-08-20 | Open-market sale (1,107 shares) |
| 2026-08-20 | Open-market sale (5,000 shares) |
| 2026-08-20 | Conversion of derivative (10,000 shares) |
| 2026-08-20 | Conversion of derivative (10,000 shares) |
| 2026-08-20 | Open-market sale (3,893 shares) |
| 2026-08-20 | Open-market sale (1,107 shares) |
| 2026-08-20 | Open-market sale (5,000 shares) |
| 2026-08-19 | Conversion of derivative (4,875 shares) |
| 2026-08-19 | Conversion of derivative (4,875 shares) |
| 2026-08-20 | Conversion of derivative (10,000 shares) |
| 2026-08-20 | Conversion of derivative (10,000 shares) |
Keywords
insider transaction, Form 4, GSHD, Goosehead Insurance, Inc., bearish, Serena Jones, SLJ Dynasty Trust
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