Form 4: Goosehead Insurance Insider Sells Shares
Insider Transaction (Form 4)
Serena Jones and 1 other reported changes in beneficial ownership of Goosehead Insurance, Inc. common stock on August 13, 2026.
Summary
- Conversion of derivative: disposed of 125 Class B Common Stock on August 13, 2026; holds 367,697 after (Direct).
- Conversion of derivative: acquired 125 Class A Common Stock on August 13, 2026; holds 125 after (Direct).
- Open-market sale: disposed of 125 Class A Common Stock at $67.50 ($8,438) on August 13, 2026 (Direct).
- Conversion of derivative: disposed of 125 Class B Common Stock on August 13, 2026; holds 151,121 after (Indirect).
- Conversion of derivative: acquired 125 Class A Common Stock on August 13, 2026; holds 125 after (Indirect).
- Open-market sale: disposed of 125 Class A Common Stock at $67.50 ($8,438) on August 13, 2026 (Indirect).
- Conversion of derivative: disposed of 125 LLC Units in Goosehead Financial, LLC on August 13, 2026; holds 367,697 after (Direct).
- Conversion of derivative: disposed of 125 LLC Units in Goosehead Financial, LLC on August 13, 2026; holds 151,121 after (Indirect).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative signal: an insider sold $16,875 of stock on the open market.
Insider Transactions
Serena Jones — 10% owner, Other (Member of 10% owner group)
SLJ Dynasty Trust — 10% owner, Other (Member of 10% owner group)
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-13 | Conversion of derivative | Class B Common Stock | 125 | — | — | 367,697 |
| 2026-08-13 | Conversion of derivative | Class A Common Stock | 125 | — | — | 125 |
| 2026-08-13 | Open-market sale | Class A Common Stock | 125 | $68 | $8.4K | 0 |
| 2026-08-13 | Conversion of derivative | Class B Common Stock | 125 | — | — | 151,121 |
| 2026-08-13 | Conversion of derivative | Class A Common Stock | 125 | — | — | 125 |
| 2026-08-13 | Open-market sale | Class A Common Stock | 125 | $68 | $8.4K | 0 |
| 2026-08-13 | Conversion of derivative | LLC Units in Goosehead Financial, LLC | 125 | — | — | 367,697 |
| 2026-08-13 | Conversion of derivative | LLC Units in Goosehead Financial, LLC | 125 | — | — | 151,121 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-13 | Conversion of derivative (125 shares) |
| 2026-08-13 | Conversion of derivative (125 shares) |
| 2026-08-13 | Open-market sale (125 shares) |
| 2026-08-13 | Conversion of derivative (125 shares) |
| 2026-08-13 | Conversion of derivative (125 shares) |
| 2026-08-13 | Open-market sale (125 shares) |
| 2026-08-13 | Conversion of derivative (125 shares) |
| 2026-08-13 | Conversion of derivative (125 shares) |
Keywords
insider transaction, Form 4, GSHD, Goosehead Insurance, Inc., bearish, Serena Jones, SLJ Dynasty Trust
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