Form 4: Goosehead Insiders Sell $1.7M in Stock

A trust associated with Goosehead Insurance's founders, Mark and Robyn Jones, sold over 19,000 shares of Class A Common Stock for approximately $1.7 million.

Summary

• The Mark & Robyn Jones Descendants Trust 2014, a 10% owner and associated with directors Mark Evan Jones and Robyn Mary Elizabeth Jones, reported multiple transactions.
• On August 5, 2025, 900 Class B Common Stock units were converted to Class A Common Stock, followed by the sale of 900 Class A shares at a weighted average price of $89.41, totaling approximately $80,469.
• On August 6, 2025, 12,153 Class B Common Stock units were converted to Class A Common Stock, followed by the sale of 12,153 Class A shares at a weighted average price of $87.60, totaling approximately $1,065,902.
• On August 7, 2025, 6,175 Class B Common Stock units were converted to Class A Common Stock, followed by the sale of 6,175 Class A shares at a weighted average price of $87.14, totaling approximately $538,290.
• The total proceeds from these sales amount to approximately $1,684,661.
• Following these transactions, the Mark & Robyn Jones Descendants Trust 2014 directly holds 7,405,398 Class B Common Stock units.
• Mark Evan Jones directly holds 38,851 Class A Common Stock and 182,349 Class B Common Stock.
• Robyn Mary Elizabeth Jones directly holds 71,565 Class A Common Stock and 132,349 Class B Common Stock.
• Mark Evan Jones and Robyn Mary Elizabeth Jones also indirectly hold 1,766,355 Class B Common Stock through various trusts.

Sentiment

Score: 3

Explanation: The sentiment is negative due to significant insider selling by a trust associated with the company's founders and major shareholders, which can be perceived as a bearish signal.

Negatives

• A significant sale of approximately $1.7 million in Class A Common Stock by a trust associated with the company's founders and 10% owners, Mark and Robyn Jones, indicates a reduction in their beneficial ownership.

Industry Context

This filing details insider transactions, which are specific to the company and do not directly reflect broader industry trends. However, significant insider selling can sometimes influence investor sentiment within the insurance brokerage sector.

Related Party Transactions

• The Mark & Robyn Jones Descendants Trust 2014, the reporting person, is a related party to Mark Evan Jones and Robyn Mary Elizabeth Jones, who are directors and 10% owners of Goosehead Insurance, Inc. The transactions involve the conversion and sale of shares held by this trust.

Stakeholder Impact

• Shareholders may interpret the significant insider sales as a negative signal, potentially leading to a decrease in investor confidence and a downward pressure on the stock price.

Key Dates

Recommendation

The sale of approximately $1.7 million in Class A Common Stock by a trust associated with the company's founders and significant shareholders, Mark and Robyn Jones, suggests a potential lack of confidence or a move to diversify holdings. Such significant insider selling by key figures can be a bearish signal for investors, indicating that those with the most intimate knowledge of the company's prospects are reducing their exposure.

Keywords

Goosehead Insurance, GSHD, Insider Trading, Form 4, Stock Sale, Mark Jones, Robyn Jones, Descendants Trust, Class A Common Stock, Class B Common Stock, LLC Units