Form 4: Goosehead Director Serena Jones Transfers Shares to Trusts
Insider Transaction Report
Goosehead Insurance Director Serena Jones reported gifting Class B Common Stock and LLC Units to various family trusts, including the SLJ 2023 Grantor Retained Annuity Trust and trusts for her children.
Summary
- Serena Jones, a Director and 10% owner of Goosehead Insurance, Inc. (GSHD), reported multiple non-derivative and derivative transactions on August 22, 2025.
- These transactions involved the gifting ('G' transaction code) of Class B Common Stock and LLC Units at a price of $0.
- The SLJ 2023 Grantor Retained Annuity Trust disposed of a total of 39,150 Class B Common Stock shares and 39,150 LLC Units across several transactions.
- Individual trusts for Alexandra Nicole Rogers, Benjamin Douglas Jones, Brendan Scot Jones, Emily Marie Jones, and Joshua Thomas Jones each acquired 9,788 or 9,787 shares of Class B Common Stock and an equivalent number of LLC Units.
- Following these transactions, Serena Jones indirectly holds shares and LLC Units through various trusts, including the SLJ 2023 Grantor Retained Annuity Trust (39,149 Class B shares, 39,149 LLC Units), Alexandra Nicole Rogers Trust (9,788 Class B shares, 9,788 LLC Units), Benjamin Douglas Jones Trust (9,788 Class B shares, 9,788 LLC Units), Brendan Scot Jones Trust (9,787 Class B shares, 9,787 LLC Units), Emily Marie Jones Trust (9,787 Class B shares, 9,787 LLC Units), and Joshua Thomas Jones Trust (9,787 Class B shares, 9,787 LLC Units).
- Serena Jones also directly holds 482,599 Class B Common Stock shares and 482,599 LLC Units, and indirectly holds 151,246 Class B Common Stock shares and 151,246 LLC Units via the SLJ Dynasty Trust.
- Each LLC Unit, together with a share of Class B Common Stock, is convertible into one share of Class A Common Stock and does not expire.
Sentiment
Score: 5
Explanation: The filing reports non-market, gift-based transfers of securities between an insider and family trusts. These transactions are neutral in terms of company performance or market sentiment, primarily reflecting personal estate planning.
Positives
- The transactions represent a structured approach to wealth transfer and estate planning by a significant insider, which can indicate long-term commitment to the company's value.
Negatives
- No direct negative implications are apparent from these non-market, gift-based transactions.
Future Outlook
NA
Industry Context
These insider transactions are specific to the individual's estate planning and do not directly reflect broader industry trends or competitive positioning for Goosehead Insurance, Inc. They are a routine compliance disclosure for significant shareholders and company insiders.
Corporate Governance
| Change Type | Description | Effective Date | Impact Assessment |
|---|---|---|---|
| Power of Attorney Grant | Serena Jones, as an individual and as trustee for several family trusts (SLJ 2023 Grantor Retained Annuity Trust, Benjamin Douglas Jones Trust, Alexandra Nicole Rogers Trust, Brendan Scot Jones Trust, Joshua Thomas Jones Trust, and Emily Marie Jones Trust), granted Power of Attorney to John O'Connor and Mark E. Jones, Jr. to prepare and file Forms 3, 4, and 5 with the SEC. | 08/30/2023 (for Serena Jones), 08/22/2025 (for trusts) | This streamlines the compliance process for Section 16(a) filings, ensuring timely and accurate reporting of beneficial ownership changes by a key insider and related entities. It does not represent a change in the company's governance structure but rather an administrative arrangement for regulatory compliance. |
Related Party Transactions
- The reported transactions involve the transfer of Class B Common Stock and LLC Units from Serena Jones (a Director and 10% owner) and the SLJ 2023 Grantor Retained Annuity Trust to other family trusts, which are considered related parties due to Serena Jones's role as trustee and family beneficiaries.
Stakeholder Impact
- Shareholders: Minimal direct impact as these are non-market, gift-based transfers and do not affect the company's operational performance or capital structure. They reflect internal wealth management by a significant insider.
- Employees, Customers, Suppliers, Creditors: No direct impact from these insider transactions.
Key Dates
| Date | Description |
|---|---|
| 08/30/2023 | Date Serena Jones executed a Power of Attorney appointing John O'Connor and Mark E. Jones, Jr. to file SEC Forms 3, 4, and 5 on her behalf. |
| 08/22/2025 | Transaction date for all reported non-derivative and derivative security transfers. |
| 08/22/2025 | Date Serena Jones, as trustee for the Benjamin Douglas Jones Trust, Alexandra Nicole Rogers Trust, Brendan Scot Jones Trust, Joshua Thomas Jones Trust, and Emily Marie Jones Trust, executed a Power of Attorney. |
| 08/22/2025 | Date Serena Jones, as trustee for the SLJ 2023 Grantor Retained Annuity Trust, executed a Power of Attorney. |
| 08/26/2025 | Signature date for the Form 4 filing by John O'Connor as Attorney-in-Fact for Serena Jones and the various trusts. |
Keywords
Goosehead Insurance, GSHD, Insider Transaction, Form 4, Stock Transfer, Family Trust, Class B Common Stock, LLC Units, Estate Planning, Director Holdings
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