Form 4: Goosehead Director Sells $258K in Stock
Insider Transaction Report
A Goosehead Insurance director and 10% owner, Adrienne Kebodeaux, converted and sold 3,000 shares of Class A Common Stock for approximately $258,900.
Summary
- Adrienne Kebodeaux, a Director and 10% owner of Goosehead Insurance, Inc. (GSHD), reported transactions on August 19, 2025.
- Converted 3,000 shares of Class B Common Stock into Class A Common Stock.
- Simultaneously sold 3,000 shares of Class A Common Stock at a weighted average price of $86.3 per share, with prices ranging from $86.05 to $86.46.
- The total proceeds from the sale amounted to approximately $258,900.
- Following these transactions, Kebodeaux directly owns 285,027 shares of Class B Common Stock and 0 shares of Class A Common Stock.
- An additional 63,530 shares of Class B Common Stock are indirectly owned through the Chick & The Bear Irrevocable Trust.
- The conversion involved LLC Units in Goosehead Financial, LLC, which, together with Class B Common Stock, are convertible into Class A Common Stock on a one-to-one basis.
- The transaction was made pursuant to a Rule 10b5-1(c) plan.
Sentiment
Score: 5
Explanation: A neutral score. While an insider sale can be seen negatively, the transaction was pre-planned under a Rule 10b5-1 plan, suggesting it's a routine liquidity event rather than a signal of negative company performance or outlook.
Positives
- The conversion of Class B to Class A stock and subsequent sale indicates liquidity for the insider.
- The transaction was made pursuant to a Rule 10b5-1(c) plan, suggesting a pre-arranged sale and not necessarily a reaction to new negative information.
Negatives
- An insider sale, especially by a director and 10% owner, can sometimes be perceived negatively by the market as it reduces their direct stake.
Future Outlook
NA
Industry Context
This filing is a routine insider transaction report and does not provide broader industry context. Insider sales can occur for various personal financial planning reasons and do not necessarily reflect a negative outlook on the company or industry trends.
Corporate Governance
| Change Type | Description | Effective Date | Impact Assessment |
|---|---|---|---|
| Power of Attorney Grant | Adrienne Kebodeaux granted Power of Attorney to John O'Connor and Mark E. Jones, Jr. to prepare and execute SEC Forms 3, 4, and 5 on her behalf for compliance with Section 16(a) of the Securities Exchange Act of 1934. | 08/19/2025 | This is a standard administrative arrangement to facilitate timely and accurate SEC filings for insider transactions, ensuring compliance with regulatory requirements. |
Related Party Transactions
- Indirect ownership of 63,530 Class B Common Stock and LLC Units through the Chick & The Bear Irrevocable Trust, which is a related party to the reporting person.
Stakeholder Impact
- Shareholders: May interpret the insider sale as a negative signal, though the Rule 10b5-1 plan mitigates this concern. The overall impact is likely minimal given the routine nature of such pre-planned sales.
Key Dates
| Date | Description |
|---|---|
| 08/19/2025 | Date of earliest transaction for conversion and sale of shares. |
| 08/19/2025 | Date of execution of Power of Attorney by Adrienne Kebodeaux. |
| 08/21/2025 | Date of signature for the Form 4 filing by attorney-in-fact. |
Recommendation
holdThe filing details a routine insider sale executed under a pre-arranged Rule 10b5-1 plan. This type of transaction is typically for personal financial planning and does not inherently signal a change in the company's fundamentals or future prospects. Therefore, it does not warrant a change in investment recommendation based solely on this filing.
Keywords
Goosehead Insurance, GSHD, SEC Form 4, Insider Trading, Stock Sale, Adrienne Kebodeaux, Director, 10% Owner, Class A Common Stock, Class B Common Stock, LLC Units, Rule 10b5-1
Disclaimer:The information provided here is for general informational purposes only and does not constitute financial advice, recommendation, or endorsement of any kind. It may contain errors or omissions. You should not rely on this information to make financial decisions. Always seek the advice of a qualified financial professional before making any investment or financial decisions. Use of this information is at your own risk.