Form 4: Golden Matrix Group CEO Sells 50,000 Shares Under Pre-Arranged Plan

Golden Matrix Group, Inc.'s CEO and 10% owner, Anthony Brian Goodman, sold 50,000 shares of common stock for approximately $1.71 per share through a pre-arranged Rule 10b5-1 plan.

Summary

• Anthony Brian Goodman, who serves as the Chief Executive Officer, a Director, and a 10% owner of Golden Matrix Group, Inc. (GMGI), reported a sale of the company's common stock.
• The transaction took place on July 7, 2025.
• A total of 50,000 shares of common stock were disposed of in the transaction.
• The shares were sold at an average price of $1.71 per share, with individual transaction prices ranging from $1.68 to $1.74.
• This sale was executed pursuant to a Rule 10b5-1(c) plan, indicating it was a pre-scheduled transaction.
• Following this transaction, Mr. Goodman directly beneficially owns 8,804,079 shares of common stock.
• Additionally, Luxor Capital LLC, which is wholly-owned by Mr. Goodman, beneficially owns 7,470,483 shares of common stock.

Sentiment

Score: 4

Explanation: The sentiment is slightly negative due to the insider sale by the CEO and a significant owner. However, the negative impact is mitigated by the fact that the sale was conducted under a Rule 10b5-1 plan, indicating it was pre-scheduled and not a reaction to recent negative developments.

Positives

• The sale was conducted under a Rule 10b5-1(c) plan, which indicates the transaction was pre-scheduled and not based on new, non-public information, potentially mitigating negative market interpretations.

Negatives

• An insider sale, particularly by a Chief Executive Officer and significant owner, can sometimes be perceived negatively by the market as it reduces their direct equity stake and alignment with shareholder interests.

Future Outlook

No forward-looking statements or guidance are provided in this Form 4 filing, which solely reports an insider transaction.

Industry Context

This Form 4 filing reports a routine insider transaction for Golden Matrix Group, Inc., a company operating in the gaming and online casino software industry. Such transactions are common and do not inherently reflect broader industry trends, though significant insider selling across multiple companies in an industry could signal concerns.

Comparison to Industry Standards

• This document reports an insider stock transaction, which is a standard disclosure requirement for publicly traded companies.
• There are no specific company or project results to compare against global benchmarks or specific comparable companies within the gaming industry.
• The transaction itself is a common occurrence for executives managing personal portfolios, especially when executed under a Rule 10b5-1 plan, which is a widely adopted practice for pre-planning stock sales to avoid insider trading allegations.

Related Party Transactions

• The transaction involves Anthony Brian Goodman, who is the Chief Executive Officer, a Director, and a 10% owner of Golden Matrix Group, Inc., and Luxor Capital LLC, which is wholly-owned by Mr. Goodman. This constitutes a related party transaction under SEC regulations for insider reporting.

Stakeholder Impact

• Shareholders: The sale by a key insider could be interpreted by shareholders as a reduction in management's direct alignment with shareholder interests, although the Rule 10b5-1 plan mitigates the implication of a lack of confidence.
• Employees, Customers, Suppliers, Creditors: No direct impact on these stakeholders is indicated by this specific insider stock transaction.

Key Dates

Recommendation

Keywords

Golden Matrix Group, GMGI, Anthony Brian Goodman, Insider Sale, Form 4, SEC Filing, Stock Transaction, CEO, 10b5-1 Plan, Beneficial Ownership