Form 4: GMGI CEO Sells Shares Under 10b5-1 Plan

Sentiment:

Insider Transaction Report 28 November 2025 6:03 AM

📋All filings for Golden Matrix Group, INC

Golden Matrix Group CEO Anthony Brian Goodman sold 50,000 shares of common stock for approximately $0.80 per share under a pre-arranged trading plan.

Worse than expectedA key insider, the CEO and a significant owner, sold a notable number of shares. While executed under a 10b5-1 plan, such sales can still be interpreted by the market as a potential lack of strong conviction or a move to diversify, which is generally viewed as a negative signal for the stock.

Summary

Anthony Brian Goodman, who serves as CEO, Director, and a 10% Owner of Golden Matrix Group, Inc. (GMGI), disposed of 50,000 shares of the company's common stock.
The transaction took place on November 24, 2025.
The shares were sold at prices ranging from $0.75 to $0.85, with an average price of $0.80 per share.
This sale was executed pursuant to a Rule 10b5-1 trading plan, indicating it was pre-scheduled.
Following the transaction, Mr. Goodman beneficially owns 7,420,483 shares indirectly through Luxor Capital LLC and 8,404,079 shares directly, totaling 15,824,562 shares.

Sentiment

Score: 4

Explanation: The sentiment is slightly negative due to the insider sale by the CEO and a 10% owner. While the 10b5-1 plan mitigates some of the immediate negative implications, any insider selling by a top executive can be perceived as a lack of strong conviction or a move to diversify, potentially impacting investor confidence.

Positives

The sale was conducted under a Rule 10b5-1 trading plan, which suggests a pre-scheduled transaction for diversification or liquidity rather than an immediate reaction to new, undisclosed information.

Negatives

A key insider, the CEO and a 10% owner, sold a notable quantity of 50,000 shares of common stock, which can sometimes be perceived negatively by the market.

Risks

Future Outlook

Management Comments

Industry Context

Comparison to Industry Standards

Management Changes

Role	Previous Person	New Person	Effective Date	Reason

Corporate Governance

Change Type	Description	Effective Date	Impact Assessment

Legal Proceedings

Related Party Transactions

Stakeholder Impact

Shareholders: May interpret the insider sale as a negative signal, potentially influencing investor sentiment and the company's share price.

Next Steps

Key Dates

Date	Description
11/24/2025	Date of the common stock transaction (sale of 50,000 shares).
11/28/2025	Date Form 4 was signed by Anthony Brian Goodman and as Managing Member of Luxor Capital LLC.

Recommendation

hold

The sale by the CEO, even under a pre-arranged 10b5-1 plan, is a data point that warrants attention. It suggests a diversification or liquidity event for the insider rather than a direct reaction to new negative information. Investors should monitor future insider activity and company performance, but this single transaction alone does not necessitate a strong buy or sell recommendation. A 'hold' stance is appropriate to observe further developments.

Keywords

Golden Matrix Group, GMGI, Anthony Brian Goodman, Insider Sale, Form 4, CEO, 10b5-1 Plan, Stock Transaction

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