Form 4: GMGI CEO Sells Shares Under 10b5-1 Plan

Golden Matrix Group CEO Anthony Brian Goodman sold 50,000 shares of common stock for an average price of $1.41 per share under a pre-arranged trading plan.

Summary

• Anthony Brian Goodman, the Chief Executive Officer, Director, and a 10% owner of Golden Matrix Group, Inc. (GMGI), sold 50,000 shares of the company's common stock.
• The transaction occurred on August 25, 2025, and was executed under a Rule 10b5-1(c) trading plan.
• The shares were sold at an average price of $1.41, with individual transaction prices ranging from $1.30 to $1.54.
• Following the sale, Mr. Goodman directly beneficially owns 8,454,079 shares of common stock.
• Additionally, Mr. Goodman indirectly beneficially owns 7,470,483 shares through Luxor Capital LLC, which he wholly owns, bringing his total beneficial ownership to 15,924,562 shares.

Sentiment

Score: 4

Explanation: The sale of shares by the CEO, even under a pre-arranged plan, can be perceived as a mildly negative signal. However, the CEO retains a very substantial stake in the company, which mitigates the negative sentiment.

Positives

• The sale was conducted under a Rule 10b5-1(c) trading plan, indicating a pre-scheduled transaction rather than a reaction to recent non-public information.
• The CEO, Anthony Brian Goodman, retains a substantial beneficial ownership of 15,924,562 shares (direct and indirect) in Golden Matrix Group, Inc., demonstrating continued alignment with shareholder interests.

Negatives

• A significant insider, the CEO and 10% owner, sold 50,000 shares of company stock.
• The sale occurred at an average price of $1.41, with a range from $1.30 to $1.54, which could be perceived as a lack of strong conviction at higher price points or a need for liquidity.

Future Outlook

No forward-looking statements or guidance are provided in this insider transaction report.

Industry Context

This filing is a routine insider transaction report and does not provide information to assess broader industry trends or competitor actions.

Related Party Transactions

• The indirect beneficial ownership of 7,470,483 shares by Anthony Brian Goodman through Luxor Capital LLC, which he wholly owns, represents a related party relationship.

Stakeholder Impact

• Shareholders: May interpret the insider sale as a negative signal, potentially leading to downward pressure on the stock price, despite the sale being pre-planned.

Key Dates

Recommendation

While the CEO sold shares, it was under a pre-arranged 10b5-1 plan, suggesting the decision was made without recent non-public information. The CEO still retains a very significant ownership stake, indicating continued alignment with shareholder interests. Therefore, a 'hold' recommendation is appropriate, advising investors to monitor future developments without immediate action based solely on this transaction.

Keywords

Golden Matrix Group, GMGI, Insider Trading, Form 4, Stock Sale, CEO, Anthony Brian Goodman, Luxor Capital LLC, 10b5-1 Plan