Form 4: GoDaddy Director Brian Sharples Sells 500 Shares Under 10b5-1 Plan

Brian Sharples, a director at GoDaddy Inc., sold 500 shares of Class A Common Stock at a price of $180.66 per share on March 3, 2025, under a pre-arranged 10b5-1 trading plan.

Summary

• On March 3, 2025, Brian Sharples, a director of GoDaddy Inc., sold 500 shares of Class A Common Stock.
• The sale was executed at a price of $180.66 per share.
• The transaction was conducted under a pre-existing 10b5-1 trading plan.
• Following the transaction, Sharples directly owns 22,121 shares of GoDaddy Inc.

Sentiment

Score: 5

Explanation: The sentiment is neutral as the transaction is a routine sale under a pre-arranged trading plan and doesn't necessarily reflect a positive or negative outlook on the company.

Industry Context

Sales by company insiders are a common occurrence and are often pre-planned through 10b5-1 trading plans to avoid accusations of insider trading. The sale represents a small percentage of Sharples' holdings and may not be indicative of a broader trend.

Comparison to Industry Standards

• Comparing this transaction to other director sales in similar tech companies like Wix, Squarespace, or Shopify, the volume is relatively small.
• Directors at those companies often have larger holdings and may execute sales of similar or larger sizes as part of their personal financial planning.
• The use of a 10b5-1 plan is standard practice among executives and directors to ensure compliance with insider trading regulations.

Stakeholder Impact

• The sale of shares by a director could have a minor psychological impact on shareholders, but given the small size of the transaction and the use of a 10b5-1 plan, the impact is likely to be minimal.

Key Dates