8-K: USA TODAY Co. Rebrands, Changes NYSE Ticker to TDAY

Gannett Co., Inc. has officially changed its corporate name to USA TODAY Co., Inc. and its NYSE ticker symbol from GCI to TDAY, effective November 18, 2025.

Summary

• Gannett Co., Inc. has changed its corporate name to USA TODAY Co., Inc., effective November 18, 2025.
• The company's common stock will now trade on the New York Stock Exchange under the ticker symbol "TDAY", effective at the open of trading on November 18, 2025.
• The CUSIP number for the common stock remains unchanged at 36472T109.
• A new corporate website, www.usatodayco.com, has been launched to reflect the name change and will serve as a primary distribution channel for material company information, including investor relations and SEC filings.
• The Board of Directors approved amendments to the Certificate of Incorporation and the Amended and Restated Bylaws solely to reflect the name change, which did not require stockholder approval under Section 242 of the Delaware General Corporation Law.

Sentiment

Score: 7

Explanation: The filing reports a positive, strategic rebranding and ticker change, leveraging a strong brand name. While not directly financial, it indicates a clear strategic direction and brand consolidation, which is generally viewed favorably for market identity and investor recognition. No negative financial or operational news is present.

Positives

• The name change to USA TODAY Co., Inc. leverages a widely recognized and established brand, potentially enhancing brand identity and market perception.
• The new ticker symbol "TDAY" is more intuitive and directly aligns with the company's flagship brand, improving investor recognition and ease of identification.
• The launch of a new corporate website centralizes investor relations and company information, improving accessibility for stakeholders.
• The company reaffirms its commitment to being a diversified media company focused on sustainable growth, essential journalism, and digital marketing solutions.

Future Outlook

The company aims to inspire, inform, and connect audiences as a sustainable, growth-focused media and digital marketing solutions company, delivering high-quality, trusted content with a commitment to balanced, unbiased journalism through its USA TODAY NETWORK and digital marketing solutions brand, LocaliQ.

Management Comments

• USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities.
• We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company.
• Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses.
• We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage.
• Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions.

Industry Context

The rebranding to USA TODAY Co., Inc. signifies a strategic move to align the corporate identity more closely with its most recognizable consumer-facing brand, USA TODAY. This could enhance brand synergy and market perception in the competitive media and digital marketing landscape, potentially attracting a broader audience and advertising partners by leveraging a well-established national news presence. The emphasis on diversified media, local content, and digital marketing solutions through brands like LocaliQ reflects broader industry trends towards integrated digital strategies and localized engagement.

Corporate Governance

Stakeholder Impact

• Shareholders: No change to CUSIP or rights; new ticker symbol (TDAY) and corporate website for information.
• Customers: Potential enhanced brand recognition and clarity due to alignment with USA TODAY brand.
• Employees: Implied alignment with a strong, recognizable brand.
• Investors: Improved clarity and association with the flagship USA TODAY brand, potentially aiding investor recognition.

Next Steps

• Continue operating under the new corporate name, USA TODAY Co., Inc.
• Trade common stock under the new ticker symbol "TDAY" on the NYSE.
• Utilize the new corporate website, www.usatodayco.com, for investor relations and company information.

Key Dates

Recommendation

The filing details an administrative corporate name and ticker symbol change, which is a neutral event in terms of immediate financial performance. While leveraging the strong USA TODAY brand could offer long-term benefits in market perception and strategic alignment, there are no new financial metrics or operational updates to warrant a 'buy' or 'sell' recommendation. Investors should 'hold' and monitor future financial and strategic announcements to assess the impact of this rebranding on the company's performance.

Keywords

USA TODAY Co., Gannett, TDAY, GCI, NYSE, Name Change, Ticker Symbol Change, Media Company, Digital Marketing, Corporate Governance, SEC Filing, 8-K