FRPT.NASDAQFreshpet, INC
Form 4: Freshpet CEO Sells Shares
Sentiment:
Insider Transaction (Form 4)
William B. Cyr, Chief Executive Officer and a Director of Freshpet, Inc., sold 87,905 shares of common stock on August 21, 2026.
Summary
- Option exercise/conversion: acquired 62,369 Common Stock at $10.23 ($638,035) on August 21, 2026; holds 350,862 after (Direct).
- Open-market sale: disposed of 40,957 Common Stock at $73.87 ($3,025,494) on August 21, 2026; holds 309,905 after (Direct).
- Option exercise/conversion: acquired 62,369 Common Stock at $10.23 ($638,035) on August 24, 2026; holds 372,274 after (Direct).
- Open-market sale: disposed of 40,398 Common Stock at $76.01 ($3,070,652) on August 24, 2026; holds 331,876 after (Direct).
- Open-market sale: disposed of 567 Common Stock at $74.03 ($41,975) on August 24, 2026; holds 331,309 after (Direct).
- Option exercise/conversion: acquired 4,620 Common Stock at $10.23 ($47,263) on August 21, 2026; holds 42,091 after (Indirect).
- Open-market sale: disposed of 639 Common Stock at $74.34 ($47,503) on August 21, 2026; holds 41,452 after (Indirect).
- Option exercise/conversion: acquired 4,620 Common Stock at $10.23 ($47,263) on August 24, 2026; holds 46,072 after (Indirect).
- Open-market sale: disposed of 640 Common Stock at $74.03 ($47,379) on August 24, 2026; holds 45,432 after (Indirect).
- Option exercise/conversion: acquired 9,030 Common Stock at $10.23 ($92,377) on August 21, 2026; holds 92,937 after (Indirect).
- Open-market sale: disposed of 1,247 Common Stock at $74.34 ($92,702) on August 21, 2026; holds 91,690 after (Indirect).
- Option exercise/conversion: acquired 9,030 Common Stock at $10.23 ($92,377) on August 24, 2026; holds 100,720 after (Indirect).
- Open-market sale: disposed of 1,250 Common Stock at $74.03 ($92,538) on August 24, 2026; holds 99,470 after (Indirect).
- Option exercise/conversion: acquired 7,981 Common Stock at $10.23 ($81,646) on August 21, 2026; holds 84,673 after (Indirect).
- Open-market sale: disposed of 1,102 Common Stock at $74.34 ($81,923) on August 21, 2026; holds 83,571 after (Indirect).
- Option exercise/conversion: acquired 7,981 Common Stock at $10.23 ($81,646) on August 24, 2026; holds 91,552 after (Indirect).
- Open-market sale: disposed of 1,105 Common Stock at $74.03 ($81,803) on August 24, 2026; holds 90,447 after (Indirect).
- Option exercise/conversion: disposed of 62,369 Options to purchase common stock on August 21, 2026; holds 118,810 after (Direct).
- Option exercise/conversion: disposed of 62,369 Options to purchase common stock on August 24, 2026; holds 56,441 after (Direct).
- Option exercise/conversion: disposed of 4,620 Options to purchase common stock on August 21, 2026; holds 8,800 after (Indirect).
- Option exercise/conversion: disposed of 4,620 Options to purchase common stock on August 24, 2026; holds 4,180 after (Indirect).
- Option exercise/conversion: disposed of 9,030 Options to purchase common stock on August 21, 2026; holds 17,200 after (Indirect).
- Option exercise/conversion: disposed of 9,030 Options to purchase common stock on August 24, 2026; holds 8,170 after (Indirect).
- Option exercise/conversion: disposed of 7,981 Options to purchase common stock on August 21, 2026; holds 15,190 after (Indirect).
- Option exercise/conversion: disposed of 7,981 Options to purchase common stock on August 24, 2026; holds 7,209 after (Indirect).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $6,581,968 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
William B. Cyr — Director, Officer (Chief Executive Officer)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-21 | Option exercise/conversion | Common Stock | 62,369 | $10 | $638.0K | 350,862 |
| 2026-08-21 | Open-market sale | Common Stock | 40,957 | $74 | $3.0M | 309,905 |
| 2026-08-24 | Option exercise/conversion | Common Stock | 62,369 | $10 | $638.0K | 372,274 |
| 2026-08-24 | Open-market sale | Common Stock | 40,398 | $76 | $3.1M | 331,876 |
| 2026-08-24 | Open-market sale | Common Stock | 567 | $74 | $42.0K | 331,309 |
| 2026-08-21 | Option exercise/conversion | Common Stock | 4,620 | $10 | $47.3K | 42,091 |
| 2026-08-21 | Open-market sale | Common Stock | 639 | $74 | $47.5K | 41,452 |
| 2026-08-24 | Option exercise/conversion | Common Stock | 4,620 | $10 | $47.3K | 46,072 |
| 2026-08-24 | Open-market sale | Common Stock | 640 | $74 | $47.4K | 45,432 |
| 2026-08-21 | Option exercise/conversion | Common Stock | 9,030 | $10 | $92.4K | 92,937 |
| 2026-08-21 | Open-market sale | Common Stock | 1,247 | $74 | $92.7K | 91,690 |
| 2026-08-24 | Option exercise/conversion | Common Stock | 9,030 | $10 | $92.4K | 100,720 |
| 2026-08-24 | Open-market sale | Common Stock | 1,250 | $74 | $92.5K | 99,470 |
| 2026-08-21 | Option exercise/conversion | Common Stock | 7,981 | $10 | $81.6K | 84,673 |
| 2026-08-21 | Open-market sale | Common Stock | 1,102 | $74 | $81.9K | 83,571 |
| 2026-08-24 | Option exercise/conversion | Common Stock | 7,981 | $10 | $81.6K | 91,552 |
| 2026-08-24 | Open-market sale | Common Stock | 1,105 | $74 | $81.8K | 90,447 |
| 2026-08-21 | Option exercise/conversion | Options to purchase common stock | 62,369 | — | — | 118,810 |
| 2026-08-24 | Option exercise/conversion | Options to purchase common stock | 62,369 | — | — | 56,441 |
| 2026-08-21 | Option exercise/conversion | Options to purchase common stock | 4,620 | — | — | 8,800 |
| 2026-08-24 | Option exercise/conversion | Options to purchase common stock | 4,620 | — | — | 4,180 |
| 2026-08-21 | Option exercise/conversion | Options to purchase common stock | 9,030 | — | — | 17,200 |
| 2026-08-24 | Option exercise/conversion | Options to purchase common stock | 9,030 | — | — | 8,170 |
| 2026-08-21 | Option exercise/conversion | Options to purchase common stock | 7,981 | — | — | 15,190 |
| 2026-08-24 | Option exercise/conversion | Options to purchase common stock | 7,981 | — | — | 7,209 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-21 | Option exercise/conversion (62,369 shares) |
| 2026-08-21 | Open-market sale (40,957 shares) |
| 2026-08-24 | Option exercise/conversion (62,369 shares) |
| 2026-08-24 | Open-market sale (40,398 shares) |
| 2026-08-24 | Open-market sale (567 shares) |
| 2026-08-21 | Option exercise/conversion (4,620 shares) |
| 2026-08-21 | Open-market sale (639 shares) |
| 2026-08-24 | Option exercise/conversion (4,620 shares) |
| 2026-08-24 | Open-market sale (640 shares) |
| 2026-08-21 | Option exercise/conversion (9,030 shares) |
| 2026-08-21 | Open-market sale (1,247 shares) |
| 2026-08-24 | Option exercise/conversion (9,030 shares) |
| 2026-08-24 | Open-market sale (1,250 shares) |
| 2026-08-21 | Option exercise/conversion (7,981 shares) |
| 2026-08-21 | Open-market sale (1,102 shares) |
| 2026-08-24 | Option exercise/conversion (7,981 shares) |
| 2026-08-24 | Open-market sale (1,105 shares) |
| 2026-08-21 | Option exercise/conversion (62,369 shares) |
| 2026-08-24 | Option exercise/conversion (62,369 shares) |
| 2026-08-21 | Option exercise/conversion (4,620 shares) |
| 2026-08-24 | Option exercise/conversion (4,620 shares) |
| 2026-08-21 | Option exercise/conversion (9,030 shares) |
| 2026-08-24 | Option exercise/conversion (9,030 shares) |
| 2026-08-21 | Option exercise/conversion (7,981 shares) |
| 2026-08-24 | Option exercise/conversion (7,981 shares) |
Keywords
insider transaction, Form 4, FRPT, Freshpet, Inc., bearish, William B. Cyr
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