Form 4: Freshpet CEO Sells Shares
Insider Transaction (Form 4)
William B. Cyr, Chief Executive Officer and a Director of Freshpet, Inc., sold 44,078 shares of common stock on August 19, 2026.
Summary
- Option exercise/conversion: acquired 62,369 Common Stock at $10.23 ($638,035) on August 19, 2026; holds 329,521 after (Direct).
- Open-market sale: disposed of 41,028 Common Stock at $74.80 ($3,068,894) on August 19, 2026; holds 288,493 after (Direct).
- Option exercise/conversion: acquired 4,620 Common Stock at $10.23 ($47,263) on August 19, 2026; holds 38,123 after (Indirect).
- Open-market sale: disposed of 652 Common Stock at $73.58 ($47,974) on August 19, 2026; holds 37,471 after (Indirect).
- Option exercise/conversion: acquired 9,030 Common Stock at $10.23 ($92,377) on August 19, 2026; holds 85,180 after (Indirect).
- Open-market sale: disposed of 1,273 Common Stock at $73.58 ($93,667) on August 19, 2026; holds 83,907 after (Indirect).
- Option exercise/conversion: acquired 7,981 Common Stock at $10.23 ($81,646) on August 19, 2026; holds 77,817 after (Indirect).
- Open-market sale: disposed of 1,125 Common Stock at $73.58 ($82,778) on August 19, 2026; holds 76,692 after (Indirect).
- Option exercise/conversion: disposed of 62,369 Options to purchase common stock on August 19, 2026; holds 181,179 after (Direct).
- Option exercise/conversion: disposed of 4,620 Options to purchase common stock on August 19, 2026; holds 13,420 after (Indirect).
- Option exercise/conversion: disposed of 9,030 Options to purchase common stock on August 19, 2026; holds 26,230 after (Indirect).
- Option exercise/conversion: disposed of 7,981 Options to purchase common stock on August 19, 2026; holds 23,171 after (Indirect).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $3,293,313 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
William B. Cyr — Director, Officer (Chief Executive Officer)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-19 | Option exercise/conversion | Common Stock | 62,369 | $10 | $638.0K | 329,521 |
| 2026-08-19 | Open-market sale | Common Stock | 41,028 | $75 | $3.1M | 288,493 |
| 2026-08-19 | Option exercise/conversion | Common Stock | 4,620 | $10 | $47.3K | 38,123 |
| 2026-08-19 | Open-market sale | Common Stock | 652 | $74 | $48.0K | 37,471 |
| 2026-08-19 | Option exercise/conversion | Common Stock | 9,030 | $10 | $92.4K | 85,180 |
| 2026-08-19 | Open-market sale | Common Stock | 1,273 | $74 | $93.7K | 83,907 |
| 2026-08-19 | Option exercise/conversion | Common Stock | 7,981 | $10 | $81.6K | 77,817 |
| 2026-08-19 | Open-market sale | Common Stock | 1,125 | $74 | $82.8K | 76,692 |
| 2026-08-19 | Option exercise/conversion | Options to purchase common stock | 62,369 | — | — | 181,179 |
| 2026-08-19 | Option exercise/conversion | Options to purchase common stock | 4,620 | — | — | 13,420 |
| 2026-08-19 | Option exercise/conversion | Options to purchase common stock | 9,030 | — | — | 26,230 |
| 2026-08-19 | Option exercise/conversion | Options to purchase common stock | 7,981 | — | — | 23,171 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-19 | Option exercise/conversion (62,369 shares) |
| 2026-08-19 | Open-market sale (41,028 shares) |
| 2026-08-19 | Option exercise/conversion (4,620 shares) |
| 2026-08-19 | Open-market sale (652 shares) |
| 2026-08-19 | Option exercise/conversion (9,030 shares) |
| 2026-08-19 | Open-market sale (1,273 shares) |
| 2026-08-19 | Option exercise/conversion (7,981 shares) |
| 2026-08-19 | Open-market sale (1,125 shares) |
| 2026-08-19 | Option exercise/conversion (62,369 shares) |
| 2026-08-19 | Option exercise/conversion (4,620 shares) |
| 2026-08-19 | Option exercise/conversion (9,030 shares) |
| 2026-08-19 | Option exercise/conversion (7,981 shares) |
Keywords
insider transaction, Form 4, FRPT, Freshpet, Inc., bearish, William B. Cyr
Disclaimer:The information provided here is for general informational purposes only and does not constitute financial advice, recommendation, or endorsement of any kind. It may contain errors or omissions. You should not rely on this information to make financial decisions. Always seek the advice of a qualified financial professional before making any investment or financial decisions. Use of this information is at your own risk.