Form 4: Freshpet CEO Sells Shares
Insider Transaction (Form 4)
William B. Cyr, Chief Executive Officer and a Director of Freshpet, Inc., sold 44,067 shares of common stock on August 17, 2026.
Summary
- Option exercise/conversion: acquired 62,369 Common Stock at $10.23 ($638,035) on August 17, 2026; holds 308,174 after (Direct).
- Open-market sale: disposed of 41,022 Common Stock at $72.86 ($2,988,863) on August 17, 2026; holds 267,152 after (Direct).
- Option exercise/conversion: acquired 4,620 Common Stock at $10.23 ($47,263) on August 17, 2026; holds 34,154 after (Indirect).
- Open-market sale: disposed of 651 Common Stock at $72.41 ($47,139) on August 17, 2026; holds 33,503 after (Indirect).
- Option exercise/conversion: acquired 9,030 Common Stock at $10.23 ($92,377) on August 17, 2026; holds 77,421 after (Indirect).
- Open-market sale: disposed of 1,271 Common Stock at $72.41 ($92,033) on August 17, 2026; holds 76,150 after (Indirect).
- Option exercise/conversion: acquired 7,981 Common Stock at $10.23 ($81,646) on August 17, 2026; holds 70,959 after (Indirect).
- Open-market sale: disposed of 1,123 Common Stock at $72.41 ($81,316) on August 17, 2026; holds 69,836 after (Indirect).
- Option exercise/conversion: disposed of 62,369 Options to purchase common stock on August 17, 2026; holds 243,548 after (Direct).
- Option exercise/conversion: disposed of 4,620 Options to purchase common stock on August 17, 2026; holds 18,040 after (Indirect).
- Option exercise/conversion: disposed of 9,030 Options to purchase common stock on August 17, 2026; holds 35,260 after (Indirect).
- Option exercise/conversion: disposed of 7,981 Options to purchase common stock on August 17, 2026; holds 31,152 after (Indirect).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $3,209,351 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
William B. Cyr — Director, Officer (Chief Executive Officer)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-17 | Option exercise/conversion | Common Stock | 62,369 | $10 | $638.0K | 308,174 |
| 2026-08-17 | Open-market sale | Common Stock | 41,022 | $73 | $3.0M | 267,152 |
| 2026-08-17 | Option exercise/conversion | Common Stock | 4,620 | $10 | $47.3K | 34,154 |
| 2026-08-17 | Open-market sale | Common Stock | 651 | $72 | $47.1K | 33,503 |
| 2026-08-17 | Option exercise/conversion | Common Stock | 9,030 | $10 | $92.4K | 77,421 |
| 2026-08-17 | Open-market sale | Common Stock | 1,271 | $72 | $92.0K | 76,150 |
| 2026-08-17 | Option exercise/conversion | Common Stock | 7,981 | $10 | $81.6K | 70,959 |
| 2026-08-17 | Open-market sale | Common Stock | 1,123 | $72 | $81.3K | 69,836 |
| 2026-08-17 | Option exercise/conversion | Options to purchase common stock | 62,369 | — | — | 243,548 |
| 2026-08-17 | Option exercise/conversion | Options to purchase common stock | 4,620 | — | — | 18,040 |
| 2026-08-17 | Option exercise/conversion | Options to purchase common stock | 9,030 | — | — | 35,260 |
| 2026-08-17 | Option exercise/conversion | Options to purchase common stock | 7,981 | — | — | 31,152 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-17 | Option exercise/conversion (62,369 shares) |
| 2026-08-17 | Open-market sale (41,022 shares) |
| 2026-08-17 | Option exercise/conversion (4,620 shares) |
| 2026-08-17 | Open-market sale (651 shares) |
| 2026-08-17 | Option exercise/conversion (9,030 shares) |
| 2026-08-17 | Open-market sale (1,271 shares) |
| 2026-08-17 | Option exercise/conversion (7,981 shares) |
| 2026-08-17 | Open-market sale (1,123 shares) |
| 2026-08-17 | Option exercise/conversion (62,369 shares) |
| 2026-08-17 | Option exercise/conversion (4,620 shares) |
| 2026-08-17 | Option exercise/conversion (9,030 shares) |
| 2026-08-17 | Option exercise/conversion (7,981 shares) |
Keywords
insider transaction, Form 4, FRPT, Freshpet, Inc., bearish, William B. Cyr
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