10-Q: Freeze Tag Reports Q3 Loss, Explores Strategic Options
Quarterly Report
Freeze Tag, Inc. reported a reduced net loss for the nine months ended September 30, 2025, but faces significant going concern doubts and is exploring options including a sale or new business.
Summary
- Net loss for the nine months ended September 30, 2025, was $163,431, a significant improvement from $354,461 in the prior year period.
- Revenues decreased to $1,278,743 for the nine months ended September 30, 2025, down from $1,514,159 in the same period of 2024, primarily due to reduced demand for some product types.
- Operating cash flow improved, with net cash used in operations decreasing to $81,135 for the nine months ended September 30, 2025, compared to $235,893 in the prior year.
- The company's subsidiary, Space Coast Geo Store, LLC, ceased all business operations as of April 30, 2025.
- Management is actively exploring strategic options for the business, including a potential sale or acquiring a new business, due to increased public company costs and historical losses.
- Disclosure controls and procedures were deemed not effective as of September 30, 2025.
Sentiment
Score: 2
Explanation: The company faces severe financial distress, including a going concern warning, significant deficits, and declining revenues. Management is exploring drastic strategic options, including selling the business, which indicates a lack of confidence in the current business model's viability. The ineffective disclosure controls add to the negative sentiment. While the net loss decreased and operating cash burn improved, the overall financial health is precarious.
Positives
- Net loss significantly reduced to $163,431 for the nine months ended September 30, 2025, from $354,461 in the prior year.
- Net cash used in operating activities decreased to $81,135 for the nine months ended September 30, 2025, from $235,893 in the prior year, indicating improved operational efficiency.
- Cost of sales decreased by $34,329 to $295,277, mainly due to lower server and supporting software product costs.
- Selling, general, and administrative expenses decreased by $370,104 to $1,135,965 for the nine months ended September 30, 2025, from $1,506,069 in the prior year, primarily due to reductions in travel, employee salaries, and external contractor expenses.
- Other income of $31,690 was recognized, including a prior 2020 loan that converted into a grant.
- Management expects continued growth in Munzee and Eventzee apps.
Negatives
- Revenues decreased by $235,416 to $1,278,743 for the nine months ended September 30, 2025, compared to $1,514,159 in the prior year, attributed to reduced demand for some product types.
- The company has a working capital deficit of $940,371 as of September 30, 2025, which worsened from $875,999 at December 31, 2024.
- Total stockholders' deficit worsened to $821,874 as of September 30, 2025, from $686,853 at December 31, 2024.
- Cash balance significantly decreased to $108,201 as of September 30, 2025, from $216,590 at December 31, 2024.
- Disclosure controls and procedures were evaluated as not effective as of September 30, 2025.
- Related party notes payable totaling $379,825 mature on December 31, 2025.
Risks
- Substantial doubt about the company's ability to continue as a going concern due to recurring net losses, negative operating cash flows, a working capital deficit of $940,371, and a total stockholders' deficit of $821,874 as of September 30, 2025.
- Dependence on successfully executing plans to achieve a sustainable level of operations, including cost reductions and increased revenue from updated product lines.
- Uncertainty regarding the success of evaluating alternative financing sources if operating cash flows are insufficient.
- Risks associated with the exploration of strategic options, including selling the current business or finding another business to take over the public corporation, due to increased public company costs and historical losses.
- Disclosure controls and procedures were not effective, which could lead to material information not being recorded, processed, summarized, and reported in a timely manner.
- Potential for actual results to differ materially from forward-looking statements due to factors such as distributors not accepting games, price reductions, unforeseen delays in game production, changes in product strategies, general economic conditions, changes in governmental regulations, tax laws, and availability of key management and personnel.
- The litigation process is inherently uncertain, and resolution of pending or threatened legal actions could have a material adverse effect on financial condition and/or results of operations.
Future Outlook
Management believes that by continuing to implement cost reductions and by increasing revenue from updated product lines, operating cash flows will be sufficient to support the company's business plan. The company expects continued growth in its Munzee and Eventzee apps. However, management is also actively evaluating alternative financing sources and exploring strategic options for the business, including a potential sale or acquiring a new business, due to increased public company costs and historical losses.
Management Comments
- "Management believes that by continuing to implement cost reductions and by increasing revenue from updated product lines, operating cash flows will be sufficient to support the Company's business plan."
- "Management is currently evaluating alternative financing sources to fund the Company's current business plan, should cash provided by operations be insufficient."
- "Due to the significant increase in costs related to being a public company, as well as our historical losses, our management has been exploring options related to our business. These options include, but are not limited to, selling our current business and trying to find another business, either within or outside of our current segment, to take over the public corporation."
- "We are continuing to improve our products and expect continued growth in our Munzee and Eventzee apps, with increased demand going forward."
Industry Context
Freeze Tag operates in the mobile location-based gaming sector, a niche within the broader mobile applications market that leverages geofencing and location-based advertising. While the company highlights its established games like Munzee and WallaBee and its Eventzee solution for businesses, the reported revenue decline suggests challenges in maintaining market demand or adapting to competitive pressures within this dynamic industry. The strategic review, including a potential sale or acquisition of a new business, indicates a struggle to achieve sustainable profitability in its current form, a common challenge for smaller players in a market often dominated by larger entities with significant marketing and development budgets.
Comparison to Industry Standards
- The company's significant net losses, working capital deficit, and going concern warning are far below industry standards for healthy, publicly traded mobile gaming companies.
- Successful companies in this sector, such as Niantic (developer of Pokémon GO, a direct competitor in location-based gaming) or Zynga (known for mobile social games), typically demonstrate strong revenue growth, positive net income, and robust cash flows.
- Freeze Tag's situation suggests a failure to achieve the scale or monetization efficiency seen in leading mobile gaming ventures.
- The exploration of selling the business or acquiring a new one highlights a fundamental inability to compete effectively or generate sufficient returns in its current market position.
Corporate Governance
| Change Type | Description | Effective Date | Impact Assessment |
|---|---|---|---|
| Disclosure Controls Effectiveness | Disclosure controls and procedures were evaluated as not effective as of September 30, 2025, meaning material information may not be recorded, processed, summarized, and reported timely. | September 30, 2025 | Raises concerns about the reliability of financial reporting and compliance with SEC requirements, potentially impacting investor confidence. |
Legal Proceedings
- The company is not a party to or otherwise involved in any material legal proceedings. In the ordinary course of business, the company is from time to time involved in various pending or threatened legal actions, but management does not expect these to have a material adverse effect on financial position or results of operations.
Related Party Transactions
- Notes payable totaling $379,825 are owed to Craig Holland (CEO) and Mick Donahoo (CFO), non-interest-bearing and maturing on December 31, 2025. These include convertible notes payable to each, convertible into common stock at $0.02 per share.
- Imputed interest expense on these related party notes was $28,410 for the nine months ended September 30, 2025, recorded to additional paid-in capital.
Stakeholder Impact
- Shareholders: Significant risk of value erosion due to going concern uncertainty, declining revenues, and the exploration of selling the business or acquiring a new one. The ineffective disclosure controls also pose a risk to transparency and investor confidence.
- Creditors: High risk due to the company's working capital deficit and overall financial distress, especially with related party notes maturing soon.
- Employees: Potential for further headcount reductions or job insecurity given the company's cost reduction efforts and strategic review.
- Customers: Potential impact on game development, support, and long-term viability of products if the company undergoes significant restructuring or sale.
Next Steps
- Implement cost reductions and increase revenue from updated product lines to improve operating cash flows.
- Evaluate alternative financing sources to fund the business plan.
- Continue exploring strategic options, including selling the current business or acquiring a new one.
- Address the ineffectiveness of disclosure controls and procedures.
- Manage the maturity of related party notes payable on December 31, 2025.
Key Dates
| Date | Description |
|---|---|
| 2017-12-04 | Board of Directors approved the Freeze Tag, Inc. 2017 Non-Qualified Stock Option Plan. |
| 2019-09-03 | Space Coast Geo Store, LLC filed with the State of Florida. |
| 2020-03-31 | Quarter when Space Coast Geo Store, LLC began selling merchandise. |
| 2020-05-18 | Company received an additional U.S. Small Business Administration Loan of $150,000. |
| 2024-10-01 | Company began shutting down Space Coast Geo Store, LLC. |
| 2024-12-31 | No longer any employees paid through Space Coast Geo Store, LLC. |
| 2025-04-30 | Space Coast Geo Store, LLC business operations completely closed down. |
| 2025-09-30 | End of the quarterly period covered by the report. |
| 2025-11-17 | Date of common stock outstanding count (75,056,123 shares) and filing date of the 10-Q report. |
| 2025-12-31 | Maturity date for related party notes payable to Craig Holland and Mick Donahoo. |
| 2027-01-01 | Start of the period when outstanding stock options begin to expire. |
| 2029-12-31 | End of the period when outstanding stock options expire. |
| 2050-01-01 | Maturity date for the Small Business Loan. |
Recommendation
strong sellThe company is in severe financial distress, explicitly stating 'substantial doubt about the Company's ability to continue as a going concern.' Key metrics show declining revenues, a significant working capital deficit, and a worsening stockholders' deficit. Management is actively exploring drastic options, including selling the current business or acquiring a new one, which signals a fundamental failure of the existing strategy. The ineffective disclosure controls further undermine investor confidence. While the net loss decreased, the overall picture is highly negative, suggesting a high probability of further share price decline or even delisting/bankruptcy. Investors should exit positions immediately.
Keywords
mobile gaming, location-based games, SEC filing, 10-Q, Freeze Tag, Munzee, WallaBee, Eventzee, financial results, going concern, strategic review, net loss, revenue decline, disclosure controls, related party debt
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