Form 4: Franklin Financial Services Corp: Executive Vice President/CFO Mark R. Hollar Reports Stock Transactions

Mark R. Hollar, EVP/CFO of Franklin Financial Services Corp, reports the acquisition of 514 shares of common stock through the company's Employee Stock Purchase Plan at a price of $26.87 per share.

Summary

• On April 22, 2025, Mark R. Hollar, the EVP/CFO of Franklin Financial Services Corp, filed a Form 4.
• The report details the acquisition of 514 shares of common stock through the Employee Stock Purchase Plan (ESPP).
• The purchase price was $26.87 per share, calculated as 95% of the fair market value on July 1, 2024, as per the ESPP terms.
• Following the reported transaction, Hollar directly owns 13,223 shares of common stock, including unvested restricted stock units.
• Hollar also holds incentive stock options for 3,000 shares exercisable on August 25, 2016, expiring on February 25, 2026, with an exercise price of $21.27.
• Additionally, he holds options for 3,000 shares exercisable on August 23, 2017, expiring on February 23, 2027, at $30, and options for 2,927 shares exercisable on August 22, 2018, expiring on February 22, 2028, at $34.1.

Sentiment

Score: 5

Explanation: Neutral sentiment as it's a standard regulatory filing detailing stock transactions.

Positives

• Executive participation in the Employee Stock Purchase Plan demonstrates confidence in the company's future.

Industry Context

Form 4 filings are a routine part of regulatory compliance for corporate insiders and provide transparency into their trading activities.

Stakeholder Impact

• The transaction provides transparency to shareholders regarding executive stock ownership.

Key Dates

Keywords

Form 4, insider trading, stock options, employee stock purchase plan, FRAF, Franklin Financial Services Corp, Mark R. Hollar, EVP/CFO, common stock