Form 4: Forrester Research CMO Andrew Cox Granted Over 17,000 Restricted Stock Units

Forrester Research, Inc. Chief Marketing Officer Andrew Cox has been granted 17,056 Restricted Stock Units (RSUs) as part of his compensation, vesting over four years.

Summary

• Andrew Cox, Chief Marketing Officer of Forrester Research, Inc. (FORR), was granted 17,056 Restricted Stock Units (RSUs) on June 2, 2025.
• Each RSU represents the right to receive one share of Forrester Research, Inc. common stock upon vesting.
• The granted RSUs will vest in four equal and consecutive annual installments, beginning on June 1, 2026, and continuing on June 1, 2027, June 1, 2028, and June 1, 2029.

Sentiment

Score: 7

Explanation: The sentiment is moderately positive as the RSU grant is a standard executive compensation practice that aligns management incentives with shareholder interests and aids in executive retention. It does not indicate any negative operational or financial news.

Positives

• The grant of Restricted Stock Units aligns the Chief Marketing Officer's interests with those of shareholders, as the value of the compensation is tied to the company's stock performance.
• Equity grants like RSUs are a common tool for executive retention, incentivizing long-term commitment to the company's success.

Negatives

• The grant of RSUs, upon vesting and conversion, will result in a minor dilution of existing common stock, though the amount is relatively small (17,056 shares).

Risks

• The value of the compensation is subject to the future market price of Forrester Research, Inc. common stock.
• The reporting person risks forfeiture of unvested RSUs if employment with Forrester Research, Inc. terminates before the vesting dates.

Future Outlook

The future outlook indicates that 17,056 shares of Forrester Research, Inc. common stock will be issued to Andrew Cox in four equal annual installments between June 2026 and June 2029, contingent on continued employment and vesting conditions.

Industry Context

The grant of Restricted Stock Units to a Chief Marketing Officer is a standard practice in the technology and research industry for executive compensation, aiming to attract, retain, and incentivize key talent by aligning their financial interests with the long-term performance of the company's stock.

Comparison to Industry Standards

• The use of Restricted Stock Units (RSUs) as a form of executive compensation is a widely adopted practice across publicly traded companies, including those in the research and advisory sector like Gartner, Inc. (IT) and IDC (part of IDG).
• The multi-year vesting schedule (four equal annual installments) is typical for RSU grants, designed to promote long-term retention and performance, consistent with compensation structures observed at comparable firms.
• The grant size of 17,056 RSUs for a Chief Marketing Officer is within the expected range for an executive at a company of Forrester Research's market capitalization, similar to equity grants seen at mid-cap technology and professional services firms.

Stakeholder Impact

• Shareholders: Will experience minor dilution upon the vesting and conversion of RSUs into common stock, but the grant aims to align executive incentives with long-term shareholder value.
• Employees: The RSU grant to a key executive may signal stability and a commitment to retaining top talent within the company.

Next Steps

• The granted Restricted Stock Units will vest in four equal annual installments on June 1, 2026, June 1, 2027, June 1, 2028, and June 1, 2029, converting into common stock upon each vesting date.

Key Dates

Keywords

Forrester Research, FORR, SEC Form 4, Restricted Stock Units, RSU, Andrew Cox, Chief Marketing Officer, Executive Compensation, Equity Grant, Insider Transaction