FLNT.NASDAQFluent, INC

SCHEDULE 13D/A: Dr. Phillip Frost and Gamma Trust Increase Stake in Fluent, Inc. to 31.1% Through $2 Million Warrant and Pre-Funded Warrant Purchase

Sentiment:

Shareholder Ownership Update


Dr. Phillip Frost and Frost Gamma Investments Trust have significantly increased their beneficial ownership in Fluent, Inc. to 31.1% following a $2 million investment in warrants and pre-funded warrants, and the subsequent exercise of pre-funded warrants.

Capital raiseGamma Trust subscribed for $2,000,000 aggregate amount of Warrants and Unregistered Pre-Funded Warrants from Fluent, Inc.This transaction provides capital to the company.

Summary

  • Phillip Frost, M.D. and Frost Gamma Investments Trust (collectively, the "Reporting Persons") have filed Amendment No. 25 to their Schedule 13D, updating their beneficial ownership in Fluent, Inc.
  • As of May 19, 2025, the Reporting Persons beneficially own an aggregate of 6,731,308 shares of Fluent, Inc. common stock.
  • This represents 31.1% of the Issuer's common stock, based on 20,643,660 shares outstanding as of May 13, 2025.
  • The beneficial ownership includes 66,667 shares underlying a Convertible Note, 909,297 shares underlying newly issued Warrants, and 909,085 shares issued from the exercise of Unregistered Pre-Funded Warrants.
  • On May 15, 2025, Gamma Trust entered into a Securities Purchase Agreement with Fluent, Inc. to subscribe for $2,000,000 worth of Warrants and Unregistered Pre-Funded Warrants.
  • The Warrants have a purchase and exercise price of $2.2000 per Warrant, while the Unregistered Pre-Funded Warrants were purchased at $2.1995 per warrant with a nominal exercise price of $0.0005 per warrant, as the aggregate exercise price was pre-funded.
  • The closing of these sales occurred on May 19, 2025, and on the same day, Gamma Trust exercised 909,297 Unregistered Pre-Funded Warrants, resulting in the issuance of 909,085 common shares.
  • The exercise of the Unregistered Pre-Funded Warrants is subject to stockholder approval.
  • In connection with the Purchase Agreement, the Reporting Person also entered into a Support Agreement, committing to vote their shares in favor of actions requiring stockholder approval related to the Purchase Agreement and against any actions that would impede it.
  • The funds for these acquisitions came from the working capital of Gamma Trust.

Sentiment

Score: 7

Explanation: The sentiment is moderately positive as a significant shareholder has increased their stake and injected capital into the company, demonstrating confidence. However, the transaction involves potential dilution and requires future stockholder approval for full warrant exercise.

Positives

  • A significant shareholder, Dr. Phillip Frost and Frost Gamma Investments Trust, has increased their beneficial ownership in Fluent, Inc. to 31.1%, indicating strong confidence in the company's future.
  • Fluent, Inc. received $2,000,000 in capital from the sale of warrants and pre-funded warrants, which strengthens its financial position.
  • The Support Agreement ensures a key shareholder's voting alignment with the company's interests regarding the transaction, potentially streamlining future approvals.

Negatives

  • The exercise of Unregistered Pre-Funded Warrants is subject to stockholder approval, which introduces a potential hurdle for their full conversion into common stock.
  • The issuance of new shares upon the exercise of warrants and pre-funded warrants can lead to dilution for existing shareholders.

Risks

  • The full exercise of the Unregistered Pre-Funded Warrants is contingent upon obtaining stockholder approval, and failure to secure this approval could impact the intended capital structure.
  • The issuance of additional shares through warrant exercises may dilute the ownership percentage and earnings per share of existing shareholders.

Future Outlook

The document indicates that the exercise of the Unregistered Pre-Funded Warrants is subject to stockholder approval, and upon such approval, they will be immediately exercisable. The Support Agreement also outlines future voting commitments by the Reporting Person to support actions related to the Purchase Agreement.

Industry Context

This filing is specific to a significant shareholder's stake increase and capital injection into Fluent, Inc. It does not provide broader industry trends or competitive analysis.

Corporate Governance

Change TypeDescriptionEffective DateImpact Assessment
Shareholder Voting AgreementThe Reporting Person entered into a Support Agreement with the Issuer, agreeing to vote beneficially owned shares in favor of certain actions subject to Stockholder Approval related to the Purchase Agreement and against any proposals that would impede the transactions contemplated by the Purchase Agreement.May 15, 2025Enhances corporate governance by aligning a major shareholder's voting power with the company's strategic transaction, potentially facilitating future approvals and reducing uncertainty.

Related Party Transactions

  • The transaction involves Fluent, Inc. and Frost Gamma Investments Trust, where Dr. Phillip Frost is the trustee and also a significant shareholder of Fluent, Inc., making this a related party transaction.

Stakeholder Impact

  • Shareholders: Potential dilution from the issuance of new shares upon warrant exercise. However, the capital injection and increased confidence from a major shareholder could be seen positively.
  • Company (Fluent, Inc.): Receives $2,000,000 in capital, strengthening its financial position.
  • Management: Gains support from a major shareholder for the transaction through the Support Agreement.

Next Steps

  • Obtain stockholder approval for the exercise of the Unregistered Pre-Funded Warrants.

Key Dates

DateDescription
2007-12-06Original Schedule 13D filed.
2008-10-15Amendment No. 1 to Schedule 13D filed.
2009-04-13Amendment No. 2 to Schedule 13D filed.
2009-05-01Amendment No. 3 to Schedule 13D filed.
2009-07-14Amendment No. 4 to Schedule 13D filed.
2009-12-24Amendment No. 5 to Schedule 13D filed.
2011-11-22Amendment No. 6 to Schedule 13D filed.
2012-07-20Amendment No. 7 to Schedule 13D filed.
2012-08-23Amendment No. 8 to Schedule 13D filed.
2013-01-17Amendment No. 9 to Schedule 13D filed.
2013-07-12Amendment No. 10 to Schedule 13D filed.
2014-02-14Amendment No. 11 to Schedule 13D filed.
2015-04-06Amendment No. 12 to Schedule 13D filed.
2016-01-20Amendment No. 13 to Schedule 13D filed.
2016-03-29Amendment No. 14 to Schedule 13D filed.
2016-05-18Amendment No. 15 to Schedule 13D filed.
2016-07-21Amendment No. 16 to Schedule 13D filed.
2016-12-28Amendment No. 17 to Schedule 13D filed.
2017-12-22Amendment No. 18 to Schedule 13D filed.
2018-04-06Amendment No. 19 to Schedule 13D filed.
2019-02-14Amendment No. 20 to Schedule 13D filed.
2023-09-25Amendment No. 21 to Schedule 13D filed.
2024-05-20Amendment No. 22 to Schedule 13D filed.
2024-08-19Date of the Convertible Note agreement.
2024-08-26Amendment No. 23 to Schedule 13D filed.
2025-04-02Amendment No. 24 to Schedule 13D filed.
2025-05-13Date as of which 20,643,660 shares of Fluent, Inc. common stock were outstanding.
2025-05-15Gamma Trust entered into a Securities Purchase Agreement with Fluent, Inc. for warrants and pre-funded warrants; Form of Pre-Funded Warrant and Common Stock Warrant dated.
2025-05-16Company's Form 10-Q filed with the SEC, reporting shares outstanding.
2025-05-19Closing of sales of Unregistered Warrants; Gamma Trust exercised 909,297 Unregistered Pre-Funded Warrants for 909,085 shares of common stock; Date of event which requires filing of this statement.
2025-05-23Date of signing of the Schedule 13D Amendment No. 25.

Recommendation

hold

Keywords

Fluent Inc., FLNT, Schedule 13D, Phillip Frost, Frost Gamma Investments Trust, beneficial ownership, common stock, warrants, pre-funded warrants, capital raise, securities purchase agreement, support agreement, shareholder stake, SEC filing

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