Form 4: Flowers Foods Director George Deese Reports Significant Stock Transactions and Deferred Stock Grant
Insider Transaction Report
Flowers Foods Director George Deese reported the exercise of deferred stock into common shares and the acquisition of new deferred stock, significantly impacting his beneficial ownership.
Summary
- Director George E. Deese of Flowers Foods Inc. (FLO) reported transactions on May 22, 2025, under a Rule 10b5-1(c) plan.
- He exercised 6,570 shares of deferred stock into common stock at a price of $0 per share.
- Concurrently, he acquired 9,350 new shares of deferred stock, also at a price of $0 per share, with an expiration date of May 21, 2026.
- Following these transactions, Mr. Deese's direct beneficial ownership of common stock is 1,998,990 shares, which includes 22,696 shares held by a revocable trust.
- His direct beneficial ownership of deferred stock is now 9,350 shares.
- He also holds indirect beneficial ownership of common stock, including 50,301 shares by his spouse (beneficial ownership disclaimed), 13,717 shares by an IRA, 334,178 shares by multiple family trusts, and 675,000 shares by a family LLC.
Sentiment
Score: 5
Explanation: The document is a routine SEC Form 4 filing disclosing insider transactions, which typically does not carry a strong positive or negative sentiment regarding company performance. The acquisition of new deferred stock by a director can be seen as a minor positive signal of alignment.
Positives
- Director George E. Deese acquired 9,350 new shares of deferred stock, indicating continued alignment with shareholder interests and confidence in the company.
- The transactions were executed under a Rule 10b5-1(c) plan, which suggests pre-planned and systematic trading, often viewed positively for transparency.
Future Outlook
NA
Industry Context
This SEC Form 4 filing is a routine disclosure of insider trading activity and does not provide broader industry context or trends.
Related Party Transactions
- Indirect beneficial ownership includes shares held by the reporting person's spouse, multiple family trusts (for which the reporting person is a co-trustee), and a family LLC (in which the reporting person and spouse are the only voting members).
Stakeholder Impact
- Shareholders: Provides transparency regarding director stock ownership and transactions, which can inform investment decisions and confidence in management alignment.
Key Dates
| Date | Description |
|---|---|
| 05/25/2023 | Effective date of the Flowers Foods, Inc. 2014 Omnibus Equity and Incentive Compensation Plan (Amended and Restated). |
| 05/22/2025 | Date of earliest transaction reported, involving the exercise of deferred stock and acquisition of new deferred stock. |
| 05/27/2025 | Signature date of the reporting person's agent for the Form 4 filing. |
| 05/21/2026 | Expiration date for the newly acquired 9,350 shares of deferred stock. |
Keywords
Flowers Foods, FLO, SEC Form 4, Insider Trading, Stock Transaction, Deferred Stock, Director, Beneficial Ownership, Rule 10b5-1 Plan
Disclaimer:The information provided here is for general informational purposes only and does not constitute financial advice, recommendation, or endorsement of any kind. It may contain errors or omissions. You should not rely on this information to make financial decisions. Always seek the advice of a qualified financial professional before making any investment or financial decisions. Use of this information is at your own risk.