Form 4: Fathom Holdings Director Sells Shares Under 10b5-1 Plan

Fathom Holdings Inc. Director and 10% owner Joshua Harley reported the sale of 92,395 shares of common stock.

Summary

• Joshua Harley, a Director and 10% owner of Fathom Holdings Inc. (FTHM), sold 92,395 shares of common stock.
• The transaction occurred on August 28, 2025, at an average price of $2.376 per share.
• The shares were sold in multiple transactions with prices ranging from $2.15 to $2.445 per share.
• The sale was conducted pursuant to a Rule 10b5-1(c) plan.
• Following the transaction, Mr. Harley directly owns 3,135,406 shares.
• Mr. Harley indirectly owns 2,073,378 shares, which includes 1,710,346 shares held by three trusts where he serves as a trustee, and 363,032 shares held in a trust where an immediate family member serves as trustee.

Sentiment

Score: 4

Explanation: The filing reports an insider sale of common stock, which can be perceived as a neutral to slightly negative signal, although the transaction was conducted under a Rule 10b5-1 plan, mitigating some of the potential negative sentiment.

Positives

• The transaction was made pursuant to a Rule 10b5-1(c) plan, indicating a pre-scheduled sale rather than a reaction to immediate company news, which can mitigate negative market perception.

Negatives

• A Director and 10% owner sold 92,395 shares of common stock, reducing their direct beneficial ownership.

Risks

• Market perception of insider selling, even if pre-planned, could lead to short-term negative sentiment towards the stock.

Future Outlook

N/A

Industry Context

N/A

Stakeholder Impact

• Shareholders may view the sale by a Director and 10% owner as a slight negative signal, although the pre-planned nature under Rule 10b5-1 mitigates this concern.

Key Dates

Recommendation

The filing reports a routine insider sale by a director and 10% owner under a Rule 10b5-1 plan. While insider sales can sometimes be a negative signal, this transaction alone does not provide sufficient new information to warrant a change in investment recommendation without further analysis of the company's fundamentals and broader market conditions. Therefore, a 'hold' recommendation is appropriate, pending further developments.

Keywords

Fathom Holdings, FTHM, Joshua Harley, insider trading, Form 4, stock sale, beneficial ownership, director, 10% owner, Rule 10b5-1