Form 4: Farmer Brothers Co: CEO John E. Moore III Reports Changes in Beneficial Ownership

CEO John E. Moore III reports a transaction involving Farmer Brothers Co. common stock on July 3, 2024, resulting in adjustments to his direct and indirect holdings.

Summary

• On July 3, 2024, John E. Moore III, President and CEO of Farmer Brothers Co., reported a transaction involving the company's common stock.
• The transaction involved the disposal of 2,023 shares of common stock at a price of $2.5.
• Following the transaction, Moore directly owns 197,589 shares of Farmer Brothers Co. common stock.
• Moore also indirectly owns 1,485.091 shares held in the company's 401(k) plan.

Sentiment

Score: 5

Explanation: The document is a standard SEC filing reporting a change in beneficial ownership, which is neutral in sentiment.

Industry Context

This filing is a routine disclosure required by the SEC for company insiders, providing transparency into their trading activities. It doesn't necessarily reflect a broader trend in the coffee industry or competitive landscape.

Stakeholder Impact

• The transaction may have a minor impact on shareholders as it reflects an insider's trading activity, but the volume is relatively small.

Key Dates