Form 4: Fairfax Financial Boosts Under Armour Stake

Fairfax Financial Holdings and Prem Watsa significantly increased their beneficial ownership in Under Armour Class A and Class C common shares through recent purchases.

Summary

• Prem Watsa and Fairfax Financial Holdings, a 10% owner and director of Under Armour, acquired additional shares of the company.
• On January 27, 2026, 842,481 Class C Common Shares were purchased at a weighted average price of $6.1959 per share, with prices ranging from $6.175 to $6.200.
• Also on January 27, 2026, 686,505 Class A Common Shares were purchased at a weighted average price of $6.2974 per share, with prices ranging from $6.280 to $6.300.
• On January 28, 2026, an additional 1,022,333 Class C Common Shares were acquired at a weighted average price of $6.1992 per share, with prices ranging from $6.185 to $6.200.
• Furthermore, on January 28, 2026, 89,786 Class A Common Shares were acquired at a weighted average price of $6.2921 per share, with prices ranging from $6.285 to $6.300.
• Following these transactions, the reporting persons indirectly beneficially own 21,999,128 Class C Common Shares and 43,000,872 Class A Common Shares.
• These securities are held by wholly-owned subsidiaries of Fairfax Financial Holdings Limited, with Mr. Watsa serving as the Chief Executive Officer and controlling person of Fairfax.

Sentiment

Score: 8

Explanation: StockSavvy.ai views this as a strong positive signal, as significant insider buying by a knowledgeable and influential investor like Prem Watsa and Fairfax Financial Holdings typically reflects a belief in the company's intrinsic value and future performance.

Positives

• Significant insider buying by a 10% owner and director, Prem Watsa and Fairfax Financial Holdings, indicates strong confidence in Under Armour's future prospects.
• The purchases involved substantial amounts of both Class A and Class C common shares, totaling over 2.6 million shares across two days, suggesting a conviction buy.

Future Outlook

NA

Management Comments

• The Reporting Persons undertake, upon request by the staff of the Securities and Exchange Commission, the Issuer or a security holder of the Issuer to provide full information regarding the number of shares purchased at each separate price.
• Each of the Reporting Persons disclaims beneficial ownership of the securities reported herein for purposes of Rule 16a-1(a) under the Exchange Act, except to the extent of its or his pecuniary interest therein, if any.

Industry Context

StockSavvy.ai notes that significant insider purchases, especially by a major institutional investor like Fairfax Financial Holdings and its principal Prem Watsa, often signal a strong belief in the company's undervalued status or future growth potential, potentially differentiating Under Armour from competitors facing similar market conditions.

Related Party Transactions

• The acquisition of Class A and Class C common shares by Fairfax Financial Holdings Limited, a 10% owner and entity controlled by director Prem Watsa, constitutes a related party transaction.

Stakeholder Impact

• Shareholders: Existing shareholders may view this as a positive sign of confidence from a major investor, potentially leading to increased investor interest and share price appreciation.
• Management: Reinforces alignment between a significant owner/director and the company's strategic direction.

Key Dates

Recommendation

The substantial insider buying by a prominent investor like Prem Watsa and Fairfax Financial Holdings, who also serves as a director and 10% owner, signals strong conviction in Under Armour's current valuation and future potential. Such significant purchases by a well-regarded institutional investor often precede positive share price movements, making it an attractive 'buy' opportunity for seasoned investors.

Keywords

Under Armour, UA, Fairfax Financial Holdings, Prem Watsa, Insider Buying, Form 4, Beneficial Ownership, Equity Purchase, Class A Shares, Class C Shares