Form 4: EverQuote CFO Sells Shares Under 10b5-1 Plan
Statement of Changes in Beneficial Ownership
EverQuote's CFO, Joseph Sanborn, sold 6,667 shares of Class A Common Stock for approximately $24.63 per share, as part of a pre-arranged trading plan.
Summary
- Joseph Sanborn, CFO and Chief Admin Officer of EverQuote, Inc., reported a transaction on July 8, 2026.
- He sold 6,667 shares of Class A Common Stock.
- The sale was executed under a Rule 10b5-1 trading plan adopted on December 4, 2025.
- The weighted average sale price was $24.63, with individual sales ranging from $24.18 to $25.14.
- Following the transaction, Sanborn beneficially owns 311,908 shares of Class A Common Stock directly.
- He also holds 1,365 shares as custodian for his first child's UTMA account and 1,365 shares for his second child's UTMA account.
Sentiment
Score: 5
Explanation: StockSavvy.ai views this as a neutral filing, as the transaction is a routine stock sale by an executive under a pre-established trading plan, with no indication of significant positive or negative company performance.
Negatives
- Insider selling can sometimes be perceived negatively by the market, although this sale was conducted under a pre-planned trading strategy.
Risks
- The sale was conducted under a Rule 10b5-1 plan, which is designed to mitigate insider trading concerns, but the act of selling by a key executive could still be interpreted as a lack of confidence by some investors.
Future Outlook
No specific future outlook or guidance is provided in this Form 4 filing, which solely reports a change in beneficial ownership.
Industry Context
StockSavvy.ai notes that insider sales under Rule 10b5-1 plans are common for executives to diversify holdings or manage personal finances without triggering insider trading concerns. The price range of the sale aligns with recent trading activity for EverQuote (EVER).
Corporate Governance
| Change Type | Description | Effective Date | Impact Assessment |
|---|---|---|---|
| Rule 10b5-1 Trading Plan | The transaction was executed pursuant to a Rule 10b5-1 trading plan adopted by the reporting person. | 12/04/2025 | This plan allows for the sale of securities at predetermined times or prices, or based on a pre-established formula, providing an affirmative defense against allegations of insider trading. It demonstrates adherence to good corporate governance practices regarding insider stock transactions. |
Stakeholder Impact
- Shareholders: The sale is unlikely to have a significant direct impact on shareholders, as it was conducted under a pre-arranged plan and the executive retains a substantial number of shares. However, some investors may monitor insider selling activity.
- Employees: No direct impact on employees is indicated.
- Creditors: No direct impact on creditors is indicated.
- Customers: No direct impact on customers is indicated.
- Suppliers: No direct impact on suppliers is indicated.
Next Steps
- The reporting person will continue to hold the remaining 311,908 shares directly and 2,730 shares indirectly through UTMA accounts, subject to the terms of the Rule 10b5-1 plan and any future trading decisions.
Key Dates
| Date | Description |
|---|---|
| 12/04/2025 | Date Rule 10b5-1 trading plan was adopted by Joseph Sanborn. |
| 07/08/2026 | Date of the reported stock sale transaction. |
| 07/10/2026 | Date the Form 4 was signed by the reporting person's attorney-in-fact. |
Keywords
EverQuote, EVER, Form 4, Insider Trading, Stock Sale, Rule 10b5-1, Joseph Sanborn, CFO, Class A Common Stock, Beneficial Ownership
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