Form 4: EverQuote CEO Sells Shares Under Pre-Arranged 10b5-1 Plan
Insider Transaction Report
EverQuote CEO Jayme Mendal sold 14,360 shares of Class A Common Stock for approximately $352,280 under a pre-arranged Rule 10b5-1 trading plan.
Summary
- Jayme Mendal, CEO and President of EverQuote, Inc., reported the sale of Class A Common Stock.
- A total of 14,360 shares were sold in two separate transactions on September 22, 2025.
- The first transaction involved 100 shares sold at $23.76 per share.
- The second transaction involved 14,260 shares sold at a weighted average price of $24.54 per share, with prices ranging from $24.02 to $24.88.
- The sales were executed pursuant to a Rule 10b5-1 trading plan adopted by Mr. Mendal on December 17, 2024.
- Following these transactions, Mr. Mendal beneficially owns 498,420 shares of Class A Common Stock directly.
Sentiment
Score: 5
Explanation: While insider selling can be perceived negatively, the execution under a pre-arranged Rule 10b5-1 plan mitigates concerns about opportunistic trading, indicating a planned diversification or liquidity event rather than a reaction to negative company-specific news. Therefore, the sentiment is neutral.
Positives
- The sales were conducted under a pre-arranged Rule 10b5-1 trading plan, which demonstrates adherence to insider trading compliance protocols and provides an affirmative defense against claims of trading on material non-public information.
Negatives
- The sale of a significant number of shares by a key executive, such as the CEO, could be perceived negatively by some investors, potentially signaling a lack of confidence or a desire for diversification.
Future Outlook
This filing does not contain any forward-looking statements or guidance regarding the company's future outlook.
Industry Context
This insider transaction report is specific to EverQuote, Inc. and does not provide broader industry context or trends.
Corporate Governance
| Change Type | Description | Effective Date | Impact Assessment |
|---|---|---|---|
| Adoption of Trading Plan | Jayme Mendal adopted a Rule 10b5-1 trading plan on December 17, 2024, for the systematic sale of equity securities. | 12/17/2024 | Enhances compliance with insider trading regulations and provides an affirmative defense against claims of trading on material non-public information, promoting transparency and reducing the risk of insider trading allegations. |
Stakeholder Impact
- Shareholders may interpret the CEO's sale of shares as a signal, potentially influencing market sentiment, although the 10b5-1 plan suggests a pre-planned, non-discretionary transaction.
Key Dates
| Date | Description |
|---|---|
| 12/17/2024 | Date Rule 10b5-1 trading plan was adopted by Jayme Mendal. |
| 09/22/2025 | Date of earliest transaction (sale of Class A Common Stock). |
| 09/24/2025 | Date the Form 4 was signed. |
Keywords
EverQuote, EVER, Jayme Mendal, Insider Trading, Form 4, Stock Sale, 10b5-1 Plan, CEO
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